updated 11/3/2010 12:15:29 AM ET 2010-11-03T04:15:29

CHICAGO, Nov. 2, 2010 (GLOBE NEWSWIRE) -- Experts from Cision, the leading provider of PR software, services and tools for the media and public relations industry, will share best practices on targeting the media; monitoring social media, identifying and engaging influencers; and measuring the impact of social media during events in November.

"Our upcoming events are designed to offer insight into how new tactics and tools are redefining the role of PR," said Vanessa Bugasch, Cision Senior Vice President, Product Marketing and Global Marketing.

Thursday, November 4th, 1:00 PM CDT

Targeting the Media to Build More Productive Relationships: What to Do and NOT Do to Improve Your Hit Rate with the Journalists Who Really Matter

Valerie Lopez, Director, Cision Media Research, and Andrea Weinfurt, Cision Social Media Manager will lead this hour-long webinar focusing on how to: identify the most influential people and outlets in the new media mix; determine and satisfy journalists' information needs; reach them effectively and appropriately; and develop a positive and productive professional relationship with them. 

Wednesday, November 10th: A Systemic Approach to Social Media Measurement

Jay Krall, Cision Business Development Manager, will present a breakout session entitled "A Systemic Approach to Social Media Measurement" at the Midwest Social Media Confab, sponsored by the Interactive Association of West Michigan (aimWest), at the J.W. Marriott Hotel, Grand Rapids, MI. Krall will offer tips about patterns of behavior and engagement that define the social Web; explain the many tools and metrics that monitor and measure social media communications; discuss the interrelationships among blogs, news sites, and social networks; and reveal how newly available metrics that focus on engagement can bring a new level of accuracy and insight to your measurement strategy.

Thursday, November 11th, 1:00 PM CST

Under the Influence:

Identifying and Targeting the Social Media Influencers Who Can Make or Break Your Brand

In this webinar, Heidi Sullivan, Vice President, Cision Media Research North America, and Andrea Weinfurt, Cision Social Media Manager, will answer questions such as: what are "influencers" and what makes them important; how to use available online tools to discover who the influencers are in a market or industry; why it's crucial to engage with the Twitter followers and Facebook fans who are passionate about a brand or company; and how to build productive, positive relationships with online influencers.

Tuesday, November 16th, 1:00 PM CST

Measuring Who Matters

Using Engagement Metrics to Identify the Most Relevant Social Media Influencers

In this follow-up to "Under the Influence" (November 11), Jay Krall, Cision Business Development Manager, and Marshall Sponder, WCG's senior analytics associate, will lead a 45-minute "deep dive" into how to measure the impact of your social media communications and build conversation about your brand on social sites. Topics will include: how to interpret patterns of behavior and engagement that define the social web; the interrelationship between blogs, news sites and social networks and how they affect each other; how to use metrics like links and comments to identify online influencers; and how social media monitoring tools create gains in efficiency for communicators.

Tuesday, November 30th, 1:00 PM CST

Monitoring Social Media

For people who are interested in social media monitoring, but don't know where to start, this webinar presented by Vanessa Bugasch, Cision Senior Vice President, Product Marketing and Global Marketing, and Andrea Weinfurt, Cision Social Media Manager will offer ten strategic reasons why it's critical to know what's being said, when, by whom – and how to respond. It will offer a primer about solutions and tools that enable companies to effectively "join the conversation" and will provide tips on how to build a business case for monitoring social media.

About Cision

Cision ( www.cision.com ) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via www.cisionwire.com, media monitoring, and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

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