updated 11/3/2010 7:15:38 AM ET 2010-11-03T11:15:38

WILTON, Conn., Nov. 3, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's beer since 1883, continues to expand its distribution base in Pennsylvania.

Banko Distributing,Frank B. Fuhrer Wholesale and Allentown Beverage, all Anheuser-Busch wholesalers, each received Rheingold shipments earlier this month. Banko Distributing sells to the southeastern portion of Pennsylvania, including the state's largest market, Philadelphia.  Frank B. Fuhrer Wholesale's territory includes the entire southwestern portion of the state, most notably the Pittsburgh market.  Drinks has also added Allentown Beverage to its portfolio of Pennsylvania distributors, which includes LT Verrastro, Durdach Bros. and Kirchner Beverage, completing coverage of the majority of the state for the brand.

To date, the Company has sold 6083 cases or $51,281.17 of business for the initial shipments of Rheingold in Pennsylvania.  J. Patrick Kenny, CEO of Drinks Americas said, "Distributors and consumers remember Rheingold Beer. It is being well received and the great taste is helping word of mouth spread what a fun and easy to drink beer Rheingold is."  

More about Rheingold's unique heritage can be found at www.RheingoldBrewingCompany.com

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69083

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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