updated 11/3/2010 10:16:29 AM ET 2010-11-03T14:16:29

STURGIS, S.D., Nov. 3, 2010 (GLOBE NEWSWIRE) -- Monkey Rock Group, Inc. ("Monkey Rock" or the "Company") (OTCBB:MKRO), a retail leisure brand servicing the North American motorcycle rally industry, announced that it has added to its Board of Directors (the "Board") former Hard Rock Cafe executive Ken Hoffman. Mr. Hoffman will also serve as a consultant to the Company.

Ken Hoffman is a restaurant and hospitality expert with over 30 years of experience leading four of the world's favorite chains. He is the founder of International Restaurant and Hospitality Consultant Group (www.irhcgroup.com), a highly focused, results-oriented foodservice consulting firm. Prior to IRHCG he was the President and CEO of Chicken Licken's Inc. in Orlando, FL. He was previously Vice President of World Operations for the global Italian restaurant concept Sbarro, Inc. Building to this role, Mr. Hoffman served as Senior Director of Operations for the North American and Caribbean regions of Hard Rock Cafe International, where he oversaw a diversified hospitality operation with annual revenues in excess of $420 million. He was instrumental in growing that business toward its eventual $1.2 billion sale. Mr. Hoffman earned a Bachelor of Sciences Degree in Business Management and Business Law from Temple University. To view his full biography click here, or visit www.irhcgroup.com/page.php?page=9.

"We are very pleased to welcome Ken Hoffman to Monkey Rock, both as our professional hospitality-industry consultant and as a member of our Board of Directors," stated Monkey Rock CEO John Dent. "Ken brings to Monkey Rock unparalleled experience, and his success with Hard Rock Cafe in particular provides a great basis for the growth of our brand. In addition, Ken adds to Monkey Rock an invaluable corporate and public company perspective, enhancing our credibility both within the industry and in the U.S. capital markets."

Added Mr. Hoffman, "I am extremely excited to join Monkey Rock's Board of Directors. Monkey Rock's leadership, driven by John Dent, Chris Edwards and Matt Dent, have a solid blue print and exciting growth plans for the Monkey Rock concept. With my operations and strategic insight on helping other iconic themed brands grow around the world, this was a natural fit to come aboard and advise the team."

To be added to the Monkey Rock investor email list, please email justin.davis@cirrusfc.com with MKRO in the subject line.

Become a Monkey Rock fan and follow the Company on Facebook – visit www.facebook.com/monkeyrockusa.

About Monkey Rock Group, Inc. (www.monkeyrockusa.com)  Founded in 2009, Sturgis, SD-based Monkey Rock is a retail leisure brand positioned to service the greater North American motorcycle rally industry. Currently, the Company has retail business operations in the short-cycle food, beverage and entertainment industry.

The Company's foundation is built upon a professional European-styled leisure concept that serves select North American markets with its unique delivery of food, beverage and live adult-themed entertainment venues. The concept is a traveling one, where the Company's goal is to serve some of the country's largest social and sporting events to include motorcycle and auto rallies, rodeo events and auto races.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.   The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act. 

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