updated 11/4/2010 9:15:56 AM ET 2010-11-04T13:15:56

SAN FRANCISCO, Nov. 4, 2010 (GLOBE NEWSWIRE) -- Mimvi, Inc. (OTCBB:MIMV), the world's largest pure-play search, discovery and recommendation engine for mobile apps (or applications), announced today NBT Research, LLC has issued a new research report on the Company with a Speculative Buy rating. The report examines the significant market opportunity Mimvi has in the mobile internet sector given its unique positioning as a pure-play search and recommendation engine for mobile apps and mobile web apps across multiple platforms and devices. 

In the report, Tobin Smith, author and Fox Business News technology industry television commentator, examines the Company's points of strategic advantage, "As we migrate from the desktop internet world to a new dawn driven by mobile devices, Mimvi provides a value proposition perfectly positioned for this sea change. Powered by proprietary algorithms developed for the mobile internet across multiple platforms, and given the staggering growth levels and forecasts for smartphone adoption and mobile application downloads, the timing could not be more opportune." Mr. Smith went on to say, "These strategic advantages are compounded by the battle currently being waged between Google and Apple, meaning neither will index apps outside their own platforms as this would drive sales of competitor devices. And with neither company indexing all their apps, further opportunity is afforded Mimvi to become the entry point for the mobile internet."  

The report also highlights how the Company will generate revenue. Primarily, Mimvi intends to secure revenue via a proven "Google-like" model driven by search results or paid searches. Other significant streams of revenue include transactions inside mobile apps, licensing and revenue share deals and advertising.

Kasian Franks, Mimvi's Founder and CEO, provided further insight into the mobile app opportunity, "Companies like MacroSolve and GluMobile are benefiting from the explosion in the development of mobile apps across multiple smartphone platforms. Mimvi is a company designed to maximize this opportunity by providing consumers and developers the leading search engine for all mobile apps and mobile content."     

The full report can be accessed at http://www.nbtequityresearch.com/mimvi

About Mimvi

Headquartered in San Francisco, California, Mimvi, Inc. (OTCBB:MIMV) is a pure-play search engine and recommendation technology company. It enables the search and discovery of mobile applications, mobile content and mobile products across multiple devices and platforms, including: the iPhone, Google Android, BlackBerry, Windows, Samsung and Nokia devices. Mimvi´s technology is based on (patent pending) proprietary search, recommendation and personalization algorithms. For more information, please visit www.mimvi.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements, except as required by law. 

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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