CLINTON, Wash., Nov. 8, 2010 (GLOBE NEWSWIRE) -- Strategic Management & Opportunity Corporation (Pink Sheets:SMPP) announces that is at 75% completion for its VSP (Video Sales Platform). The VSP is a dynamic video sales and production interface that provides an end-to-end sales and production solution for online video advertising targeted to Yellow Pages Publishers who are providing advertising on the internet.
The team at Strategic will begin work this week on the final touches toward product launch and marketing initiatives for the suite. Including the four core video products with powerful local listing ad integration: a 15-second video spot, a 30-second video spot and a 60-second video spot, which fall under the ViP module and a unique ViM 60-second on-location video for Strategic clients wanting to make the very most of their marketing budget.
SMPP CEO, Julienne Audette, comments, "As we've been working diligently in line with OTC Markets requirements to ensure that the company obtained Current Info Tier status, our programmers haven't skipped a beat. We are on track with company benchmarks toward project launch and are prepared to make frequent announcements on the progress prior to launch in early December, which should begin an exciting new chapter for the company as we strive for market permeation with our compelling product line."
She continues, "The portion of the interface designed to meet the needs of internet advertising publishers is complete. So is the upload and download function for our production people. We are still working on integrating the sales and project management tools and are looking at fully engaging in the final stages of development this week including VMIX integration, which we feel will be a powerful component."
The VMIX ( www.vmix.com ) Media Management Platform powers the online video offerings of top online publishers in media, entertainment and enterprise. The company, whose clients include 'ESPN' and 'Dancing With The Stars', among others, is collaborating with Strategic to provide it with analytics for video delivery that will give clients/advertisers the much needed data to track marketing efficacy and determine overall ROI. As part of the strategic relationship, VMIX will provide the CPM campaign widget for the VSP platform.
Internet yellow pages revenue is projected to increase to $3.06 billion, accounting for 20.1% of the total yellow pages market, according to "U.S. Online Yellow Pages Market 2009-2012," a new report published by media industry forecast and analysis firm Simba Information. They go on to state: Publishers have shifted heavily into online advertising since recovering from bankruptcy in 2009, doubling online revenue growth in just four years, according to the report. An increase in online advertising revenue is a boost to yellow pages publishers seeking an alternative revenue stream, who fear a wave of local legislation similar to the Seattle Ordinance, which tacks on millions of dollars worth of advance fees to publishers of print yellow pages.
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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Release Prepared by: NMR, LLC
SMPP contact:
Investor Relations, SMPP
Gerrard Hollister Investor Relations
(310) 909-7988