updated 11/8/2010 5:46:28 PM ET 2010-11-08T22:46:28

NEW YORK, Nov. 8, 2010 (GLOBE NEWSWIRE) -- Perfumania, America's largest fragrance retailer, has partnered with NBC's "The Apprentice" for the program's tenth season. The Perfumania episode, set to air on Thursday, November 11, 2010 at 10 PM ET/PT, will feature reality star Kim Kardashian as she launches her signature fragrance in Perfumania's 370+ stores.

"It was a treat to have Kim Kardashian and my friends from Perfumania join us this week on 'The Apprentice,'" said Donald Trump. "I admire Kim and her success and we were happy to have America's largest fragrance retailer on the show."

During the episode, teams will work directly with Kardashian to create an in-store retail display for her signature perfume. The winning team's ideas will be incorporated into a marketing campaign that will debut in Perfumania stores across the country. At the end of the show, the losing team dukes it out in what will go down as one of the most intense and dramatic board room sessions of the season.

"Donald and Kim are well-respected business moguls and working with them was a very positive experience," said Perfumania Chairman of the Board Stephen Nussdorf. "We are excited to see the outcome of 'The Apprentice' candidates' promotional and marketing efforts."

Perfumania's appearance on "The Apprentice" follows the re-launch of Perfumania.com. The site, equipped with modern features and exclusive promotions, has been revamped in its entirety, providing customers with a more functional, personalized and simplified shopping experience.

To celebrate, Perfumania.com will run "The Apprentice Challenge" sweepstakes for a chance to win a trip to NYC to live like Trump for a weekend and meet him in person. Like what will be seen on the show, entrants must create an ad campaign that tells us how they would market Kardashian's new fragrance Kim Kardashian for Women in a Perfumania store.

"The contest will allow viewers to participate in the show as they watch," says Director of Internet Marketing Karen Reehil. "We are always looking for ways to engage our customers and this is a fun way to interact with our brand and newly-renovated site."

All entries will be reviewed by a panel of expert judges and the grand prize winner will be notified by December 31st 2010.

About Perfumania

Perfumania's business model included developing a chain of promotionally-priced designer fragrance retail stores to meet the needs of today's fashion-conscious, value-oriented consumers and this goal required the adoption of three basic principles: service, selection and quality. Perfumania, Inc. has been successful at upholding all three while, at the same time maintaining fantastic promotional pricing.

To help with those three principles, all Perfumania locations employ fragrance consultants who are trained to provide customers with personalized service and expert advice about today's most popular fragrances, as well as the classics and hard-to-find fragrances. In addition to the 370 stores nationwide, Perfumania.com is the nation's most prominent online promotionally-priced fragrance retailer specializing in the sale of genuine designer fragrances, bath and body, cosmetics and skin products and related gifts and accessories for men, women and children.

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