updated 11/11/2010 7:45:22 AM ET 2010-11-11T12:45:22

WARRENDALE, Pa., Nov. 11, 2010 (GLOBE NEWSWIRE) -- rue21, inc. (the "Company") (Nasdaq:RUE), a leading specialty apparel retailer, has announced the launch of its 12th exclusive fragrance, CARBON ELEMENTS™.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8303

CARBON ELEMENTS™ is the Company's newest cologne for guys, and can be found exclusively in rue21 store locations nationwide. The fragrance combines natural elements such as classic green notes, bergamot, shaved nutmeg, orange blossom and jasmine with a musk base and sandalwood finish to create an original scent that appeals to any guy who aspires to live life to its fullest. The fragrance builds on the Company's growing CARBON® and CARBON BLACK® merchandise assortments.

Bob Fisch, President and CEO, commented, "We are excited to launch our 12th exclusive fragrance, CARBON ELEMENTS, during the holidays. The fragrance will be a terrific complement to the great gift ideas we have in our stores for the season. It is a unique addition to our current collection and provides even more brand building power to our already successful CARBON guys' line of clothing and accessories."

rue21 ran a contest on Facebook to pick the next face of CARBON ELEMENTS™. The winner selected to represent the cologne in a national marketing campaign was announced on Facebook at www.facebook.com/rue21 on October 12, 2010, and will make his debut on in-store signage throughout the country and on the NASDAQ marquee sign on Times Square on November 11, 2010. 

About rue21, inc.:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. The Company operates more than 600 store locations in 44 states. Learn more at www.rue21.com.

The photo is also available at Newscom, www.newscom.com , and via AP PhotoExpress.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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