updated 11/12/2010 3:43:06 PM ET 2010-11-12T20:43:06

Southwest Airlines Co. said Friday it named a longtime pilot its first vice president of the operations coordination center.

Jeff Martin joined Southwest in 1990 as a pilot and most recently served as assistant director of operations. He has worked on navigation programs and studied the possibility of adding a new, larger type of Boeing 737 to the company's fleet.

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