SAN FRANCISCO, Nov. 15, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today its first Asian order and its plan to begin a DRTV (Direct Response Television) test for the PureSleep® stop snoring product.
The Company is currently in process of translating the already completed television advertisements into Chinese and is finalizing plans to begin a test marketing on Hong Kong and Southern Mainland Chinese television. Test airings are scheduled for late December and into January.
"PureSleep® is a very successful brand here in North America and we believe it can be just as successful in China," commented Joseph Noel, CEO of YesDTC. "Several other stop snoring products are already seeing considerable success in this market, but are made of Chinese plastics causing health concerns for many users. We believe a strong market exists for the PureSleep® device, which is manufactured from 100% American made plastics and is U.S. FDA cleared. We are working with a Hong Kong-based partner that has considerable experience in the local DRTV markets and we believe this partner will significantly increase our chances for success. YesDTC has already received our first order and we are preparing to ship products to support the upcoming television campaign. We believe Hong Kong and China are strong markets for this type of product, especially considering the very favorable regulatory environment. We are very excited to have received our first order for PureSleep® and look forward to our test marketing on Chinese television."
PureSleep joins YesDTC's growing product portfolio, which also includes SimplyMusic™, the playing-based music education system; MediPendant™, the only speak and listen through the pendant medical alarm system; and WordSmart™, the vocabulary and knowledge building system endorsed by "Jeopardy!" host Alex Trebek.
More information about PureSleep® can be seen at . The Company's infomercials for SimplyMusic, MediPendant and WordSmart can be seen at the following links, respectively, , , and .
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. More information on YesDTC Holding can be found at and additional information on Schulberg Media Works can be found at .
Forward-Looking Statements
Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.
CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666