Image: "Sarah Palin's Alaska"
HO  /  Reuters
Former Alaska Gov. Sarah Palin and her son Trig are shown in a scene from her new TLC Channel reality series, "Sarah Palin's Alaska," in this publicity photo.
By Travel writer contributor
updated 11/15/2010 3:34:54 PM ET 2010-11-15T20:34:54

"[A] nature series for political voyeurs," the New York Times proclaimed. "[M]ore than just your average nature series," said the New York Post. "A hybrid of adventure travel, documentary — and, despite Palin's protests, reality TV," added USA TODAY.

The highly anticipated "Sarah Palin's Alaska" debuted Sunday night on TLC. The eight-part series features the former Alaska governor and Republican vice presidential candidate, her family — and the incredibly scenic state of Alaska.

Some TV viewers couldn't wait to see the show. "Sooo excited for this show," tweeted Betsy from Oregon.

Some simply said they wouldn't tune in. "I have no intention of watching it," said Nancy DeWitt of Fairbanks.

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"It will be hard not to watch," predicted Toronto resident Dian Emery, who likened it to driving by a car accident.

Many people in the Frontier State, however, are more interested about the show's impact on tourism.

Palin produces
When it comes to promoting Alaska as a destination, Palin is a proven producer. "She really does love Alaska and, irrespective of her political leanings, her passion for her home state shows when she talks about it," said Kathy Dunn, director of consumer marketing for the Alaska Travel Industry Association (ATIA).

Video: Does ‘Palin’s Alaska’ have hidden agenda? (on this page)

"During the year Palin was the GOP vice-presidential candidate, there was a 4 percent increase in the number of people expressing interest in visiting Alaska," Dunn said. "Our marketing budget and marketing components were roughly the same as the prior year, so we attribute much of that interest to the fact that Gov. Palin was putting Alaska in the national spotlight."

Newsweek: 7 political messages from Palin's reality show

That spotlight shone brightly on Palin’s hometown of Wasilla. This past summer, Palin-related souvenirs and guided tours were popular with visitors. Bonnie Quill, director of the Matanuska-Susitna Convention and Visitor Bureau, noticed a lot of people standing in front of the "Welcome to Wasilla" sign, posing for pictures. "That would never have been a visitor activity before Palin’s fame," she said.

"Forget Mount McKinley and dog mushing," said Scott McMurren, publisher of the Alaska TourSaver travel discount book. "When someone from Alaska goes anywhere in the world and people find out we're from Alaska, it's all about Sarah Palin."

The Clicker: Was 'Sarah Palin's Alaska' a hit or a miss?
BLTWY: Sarah Palin in the wild

The producers of the "Sarah Palin’s Alaska" hope her celebrity status remains high profile and bankable. So do tourism vendors such as Kirsten Dixon, owner of the Within the Wild Adventure Company, which operates three remote lodges in south central Alaska.

Palin’s crew spent a day filming at one of Dixon’s lodges, so she has already reaped some benefit from having the TV series set in Alaska. Now Dixon is waiting to see if there will be a measurable uptick in business that can be tied to the show. "We have a bear-viewing lodge. Sarah Palin saw bears on the show. We’re hoping viewers might have an interest in crafting that same sort of experience," Dixon said.

Ready for its close-up
In the TLC series, Sarah Palin and family set out for well-documented adventures of fishing, hunting, dog-sledding, glacier climbing and more.

"Anything that increases the interest in Alaska as a pristine and wild environment — which is really what we’re selling — is a plus," said Ron Peck, president of ATIA. "It’s all about additional exposure for our destination."

Throughout the series, all Alaska has to do is sit there looking rugged, wild, majestic, pristine and picture-book pretty. It’s a role the state’s scenery has played before, most recently on "Deadliest Catch," a popular Discovery Channel show about fishing crab in Alaska's Dutch Harbor. Then there's the History Channel’s "Ice Road Truckers," which tracks a group of long-haul truck drivers along the treacherous route between Fairbanks and Prudhoe Bay.

Peck knows a lot of people on the political left will never watch Sarah Palin’s new show. But he also knows there are plenty of people on the right who will. "There are people who adore Sarah and will turn on the show just because it’s Sarah," he said, "but I’m most interested in those people who fall in the moderate middle. They may turn on the program and gain an interest in coming to Alaska just because they see it in the show."

Play like Palin
Most of the adventures Sarah Palin experiences in the series can be recreated by viewers. To that end, the producers of the series plan to post background information, links and resources about many of the activities, locations and service providers from each show on the series website. Additional information about Palin-style adventures will be found on Alaska’s official tourism website.

"Alaska tourism has taken a hard hit in the recent economic downturn and a lot of us think 'Sarah Palin’s Alaska' might be good for tourism and the state," said Mercedes Theuer, a Fairbanks resident spending a year doing graduate work in Washington, D.C.

On Friday, Theuer was adamant she was not going to watch the show, but on Sunday night, she and her boyfriend ended up turning on the TV. "Yes, we were watching Palin’s show," she said 10 minutes after it started. "Call it morbid curiosity."

Harriet Baskas is a frequent contributor to, authors the “Stuck at the Airport” blog and is a columnist for You can follow her on Twitter .


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Video: Does ‘Palin’s Alaska’ have hidden agenda?

  1. Closed captioning of: Does ‘Palin’s Alaska’ have hidden agenda?

    >>> made its debut.

    >> reporter: the producers of " sarah palin 's alaska " call it a family entertainment show, but it also advertises alaska and shows sarah palin as a rugged outdoors woman. in the first episode of " sarah palin 's alaska " the former vice presidential nominee is the ultimate frontiers woman, watching bears wrestle.

    >> it was amazing to watch. this mama grizzly, brown bear really, protecting her cubs.

    >> reporter: fishing for salmon.

    >> who's going to catch the first fish?

    >> even scaling dangerous glaciers.

    >> you have always wanted to be a rock climber.

    >> was it a rock climber or rock star ?

    >> reporter: and her husband playing cameraman and confidant.

    >> business is about rolling the dice.

    >> reporter: living next door is joe mcginnis, the investigative journalist.

    >> todd and his buddies gout there and built a 14-foot fence and others said this is what we need to do to secure or nation's border.

    >> reporter: tlc executives called the picturesque eight party series as --

    >> this is giving campaign advertising for someone who perhaps will have a presidential bid coming up.

    >> reporter: palin 's political standing has taken a beating recently. a new gallup poll shows the number of americans viewing palin unfavorably is high. 52% view her negatively, making her the most divisive -- karl rove said there are high standards that the american people have for the presidency and they require a certain level of graff tas.

    >> palin 's response?

    >> those standards have to be high for somebody who wants to run for president. wasn't ronald reagan an actor?

    >> reporter: and palin invites the cameras inside her home. although bristol currently seen on abc's dancing with the stars is absent for the first episode, palin 's feisty side kick , 9-year-old daughter piper takes center stage .

    >> my mom is super busy. she's addicted to the blackberry.

    >> reporter: and cameras catch a teenaged boy trying to sneak upstairs with palin 's 16-year-old daughter will row. .

    >> this gate is not just for trig, it's for no boys go upstairs.

    >> reporter: palin is heading out on a 14-stop tour. the tour includes two stops in iowa and one in south carolina , the state's key to the republicans' nomination.


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