updated 11/16/2010 9:16:44 AM ET 2010-11-16T14:16:44

LOS ANGELES, Nov. 16, 2010 (GLOBE NEWSWIRE) -- Ironclad Performance Wear Corporation (OTCBB:ICPW), the recognized leader in high-performance task-specific gloves and apparel, today introduced a line of technical performance gloves for outdoor sports enthusiasts featuring the popular and market-leading Realtree® camouflage pattern. These gloves will be available in sporting goods stores in time for the 2010 holiday shopping season.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8333

Earlier this year, Ironclad acquired a long-term license to produce a line of high-performance gloves using the Realtree AP camouflage pattern. Combining Ironclad's reputation as the leader in technical task-specific performance work glove design with the strength of the Realtree brand in the hunting market, Ironclad quickly secured commitments and orders from Bass Pro Shops, Gander Mountain and Dick's Sporting Goods to carry the gloves this Fall. Additional distribution points are also being secured.

"I've always said, the most important things a hunter must camouflage are his head and his hands. Those are the things that move the most and attract the most attention" said Bill Jordan, CEO and founder of Jordan Outdoor Enterprises, owner of the Realtree Outfitter brand.  "With these new Ironclad gloves, hunters are doing much more than simply camouflaging their hands; they're adding true performance to them. These gloves provide far more than just camo cover; they offer grip enhancement and hand protection like nothing hunters have had access to before."

Ironclad has developed a line of performance gloves, incorporating many of the advanced designs, technologies and materials perfected in other Ironclad models, with the Realtree camouflage pattern. 

"We are very honored that Ironclad was chosen by Jordan Outdoor Enterprises as an official licensee of Realtree performance gloves for the outdoor sports enthusiast market," said Ed Jaeger, founder and head of business development for Ironclad Performance Wear. "We expect that the marriage of Ironclad's market-leading expertise in design and development of performance gloves with the Realtree camouflage pattern will revolutionize the outdoor sportsman's experience."

About Ironclad Performance Wear Corporation

Ironclad Performance Wear is a leader in high-performance task-specific work gloves and apparel. It created the performance work glove category in 1998, and continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for industries such as oil & gas extraction; automotive; and police, fire, first-responder and military. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves and apparel are available through industrial suppliers, hardware stores, home centers, lumber yards, and sporting goods retailers nationwide; and through authorized distributors in North America, Europe, Australia and Asia.

Built Tough for the Industrial Athlete™

For more information on Ironclad, please visit www.ironclad.com .

The Ironclad Performance Wear Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7349

About Realtree

Realtree® is the world's leading camouflage designer, marketer and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. In fact, Realtree is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, Buckmasters American Deer Foundation, Quail Unlimited and the Dove Sportsman's Society. Realtree promotes its products and relationships widely on ESPN2, Outdoor Channel, and other television networks, as well as through Realtree.com and many other outlets.

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