SAN FRANCISCO, Nov. 16, 2010 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today that its Diamond of California® culinary nut brand is teaming up with Nestle® Toll House® morsels, Nestle® Carnation® milks, and Glad® plastic wraps and food storage products for an exciting holiday promotion entitled "Simply Delicious Holiday."
The partnership features simple, easy holiday recipes that are great for gift giving and incorporate all four partner brands. The promotion will be supported by national print, in-store displays, and on-line at DiamondNuts.com. The website will be home to an interactive recipe application where consumers can discover new holiday recipes that are easy to make and encourage more holiday baking. Through this recipe application, consumers will select their favorite type of Diamond nuts followed by their favorite type of Nestle Toll House morsels. Based on these choices, a delicious holiday recipe is presented and available for printing.
"When we looked at the adjacent brands that are purchased and used the most during the holidays, Nestle Toll House, Nestle Carnation, and Glad stood at the top of the list," said Craig Tokusato, Vice President of Marketing for Diamond Foods. "We are excited to bring the four brands together in a baking partnership that provides real value to our consumers and retail partners."
For the holidays, these brands represent some of the most popular items to satisfy consumers' baking needs. Diamond of California is the leading brand of culinary nuts, with a market share nine times larger than its next largest branded competitor. Nestle Toll House morsels and Nestle Carnation evaporated milk are the top sellers in their respective categories. Glad is number one in plastic wraps and number two in food storage.
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About Diamond Foods
Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California ® culinary nuts, Emerald ® snack nuts, Pop Secret ® microwave popcorn, and Kettle Brand ® potato chips. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.
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About Nestle USA:
Named one of "The World's Most Admired Food Companies" in Fortunemagazine for thirteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about.
Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with a commitment to Nutrition, Health & Wellness -- with 2009 sales of $99 billion.
For product news and information, visit Nestleusa.com or NestleNewsroom.com.
CONTACT: Diamond Foods, Inc. Investor Contact: Linda Segre, SVP, Corporate Strategy (415) 230-7924 lsegre@diamondfoods.com Media Contact: Stephen Sibert, VP, Corporate Affairs and Communications (415) 445-7439 ssibert@diamondfoods.com