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Sonny & Joe's Introduces the Newest Innovation in Vegetable Spreads: Ganush(TM) Roasted Eggplant and Bean Spread

BROOKLYN, N.Y., Nov. 17, 2010 (GLOBE NEWSWIRE) -- Sonny & Joe's, the nearly centennial family business born and bred in Brooklyn, announces the addition of Ganush™ to its popular line of hummus and vegetable spreads. A core evolution of the brand's acclaimed flame roasted Babaganush, Ganush™ roasted eggplant and bean spread brings trademark robust, flame-roasted flavor in every delicious nutrient-dense bite.
/ Source: GlobeNewswire

BROOKLYN, N.Y., Nov. 17, 2010 (GLOBE NEWSWIRE) -- Sonny & Joe's, the nearly centennial family business born and bred in Brooklyn, announces the addition of Ganush™ to its popular line of hummus and vegetable spreads. A core evolution of the brand's acclaimed flame roasted Babaganush, Ganush™ roasted eggplant and bean spread brings trademark robust, flame-roasted flavor in every delicious nutrient-dense bite.

To ensure Ganush™ meets Sonny & Joe's highest quality standards, every batch is made with the finest, freshest ingredients and spices hand chosen from all over the world and prepared in micro batches. A perfect treat for entertaining during the holidays, baby showers, birthday parties, football games and more, the rich creamy spread is a decadent but healthy snack when served as a dip with vegetables or crackers. When used on sandwiches and bagels, Ganush™ is a tasty low-calorie replacement for mayonnaise.

With just 45 calories/serving, the antioxidant rich and cholesterol free spread provides a significant source of protein, cholesterol-lowering fiber and is a strong contributor to heart health. "We are proud to continue Sonny & Joe's tradition of bringing the highest quality, best tasting vegetable spreads to dining room tables across the country," said Pahzeet Liebermann, Head of Marketing for Sonny & Joe's. "Ganush™ is an innovation�to healthy�spreads that is as nutritious as it is delicious."

Ganush™ is available in five robust flavors (see below) and sold in 10-ounce and 16-ounce containers nationwide. A full list of Sonny & Joe's products and retailers is available at sonnyandjoes.com.

In the spirit of the holiday season, from Nov. 12 – Nov. 19 Sonny & Joe's is offering New York Food Emporium customers one complimentary 12 ounce Ganush™ (Just or Galilee) with the purchase of ANY BRAND of hummus. In late November, Ganush™ will be available in Fairway stores with a special offer to buy one, get one free. A list of participating locations can be found at sonnyandjoes.com.

Ganush™ is available in five robust flavors:

1) Just Ganush™: This pure and original spread partners with Just Hummus as the cornerstone of the new line.

2) Roasted Peproom Ganush™: Roasted red peppers and mushroom combine for a delicious and healthful vegetable spread.

3) Galilee Ganush™: A crowd favorite in the hummus, Galilee olives resurface to lend themselves to a delectable and nutritious spread.

4) Dillicious Ganush™: Dill brings a fresh zing to sandwiches and vegetables as it blends with roasted eggplant to indulge the senses and palate.

5) Heat Treat Ganush™: A spicy take on roasted eggplant as a bit of kick lends itself to the brand's trademark creaminess.

ABOUT SONNY & JOE'S

Sonny & Joe's is named for its founders who got their start selling appetizing specialties from pushcarts in the Williamsburg section of Brooklyn in the early 1900's.�Besides its line of traditional hummus products and spreads, Sonny & Joe's also sells sour and half-sour barrel-cured pickles.�The company is based in Brooklyn, just blocks away from where the original pushcart first stood. �The current offerings reflect old time goodness with the upscale taste of today's Brooklyn. The affordable and nutritious burgeoning hummus product category, that in 2008 earned $214 million in sales, continued to grow in 2009. New additions are continuously making their way into the Sonny & Joe's product line, available in 10- and 16-ounce containers and with a colorful and delicious selection of garnishes. And a Brooklyn "Bonus" – under each lid of Sonny & Joe's Hummus is a Brooklyn fact for customers to savor along with the taste.

For special offers and product announcements, follow Sonny & Joe's on Facebook and Twitter

CONTACT: Triple 7 Public Relations Media contact: Julie Holland 310.743.5150 julie@triple7pr.com