updated 11/17/2010 3:45:40 PM ET 2010-11-17T20:45:40

DENVER, Nov. 17, 2010 (GLOBE NEWSWIRE) -- MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, is pleased to announced a multi-year partnership with the World Bodybuilding and Fitness Federation (WBFF) that will place the company as the title sponsor of the World Famous WBFF through 2014.

The partnership begins in 2011 and MusclePharm will work closely with the WBFF and its President and CEO, Paul Dillett, who is widely considered one of the greatest bodybuilders in the sport's history. Dillett, recognized as Canada's greatest bodybuilder, won numerous bodybuilding titles throughout his illustrious career, and is often regarded as having one of the sport's most recognizable physiques.

Paul Dillet, President and CEO of WBFF, said, "We believe this partnership will greatly increase the reach of both brands and continue to fuel the record growth both companies have enjoyed over the past few years."

In four short years, the WBFF has grown to become a popular destination for aspiring professional bodybuilders and fitness competitors. In 2010 alone, participants from more than 25 different countries competed in the WBFF World Championships, which featured many of the world's top fitness athletes.

MusclePharm's President, Cory Gregory, commented, "We are very excited to partner with the WBFF. We believe this relationship will expand our brand by introducing our nutritional supplements, which are 100% free of any banned substances, to a new market." 

"With the recently announced fulfillment agreement, our enhanced operating platform will enable us to improve margins and enable management to focus on partnering opportunities such as WBFF. We believe we are well positioned to achieve very strong growth in 2011 and look forward to leveraging our brand and superior product offerings into new channels and improving our operating margins."

About MusclePharm

Headquartered in Denver, Colorado, MusclePharm is a rapidly expanding healthy life-style company that develops and manufactures a full line of NSF and scientifically approved, nutritional supplements that are 100% free of any banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than 100 elite professional athletes from various sports including the NFL, MMA, and MLB. The Company's propriety and award winning products address all categories of an active lifestyle including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 US retail outlets that include GNC, and Vitamin Shoppe, as well as over 100 online stores, including bodybuilding.com, Amazon and Vitacost.com. For more information, please visit www.musclepharm.com .

About World Bodybuilding & Fitness Federation

WBFF (World Body Building & Fitness Federation) is a diverse lifestyle brand serving the fitness, competitive sport, health and nutrition industries. Through event production and mass media it has successfully introduced a once niche market to a receptive global mainstream audience. It is the fastest growing fitness organization in the industry. Its series of championship events across Canada and the United States provide an arena for the athletes to develop and companies in the industry to grow. Professionally executed and entertaining, WBFF Championship events grow exponentially each year in production value and attendance. They hold events yearly in major cities and regions including Toronto, Vancouver, Calgary, Quebec, with new shows in Boston, Kansas City and Bridgeport. For more information, please visit www.wbffshows.com

Forward-looking Statements

MusclePharm Corporation believes the information set forth in this Press Release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Certain factors that could cause results to differ materially from those projected in the forward-looking statements are set forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K dated February 18, 2010, which has been filed with the Securities and Exchange Commission.

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