updated 11/22/2010 7:46:29 PM ET 2010-11-23T00:46:29

Holiday Exclusives to be Unveiled Every 24 Hours With Savings of up to 44 Percent
to Ensure Even Last-Minute Shoppers Can Save Big on Beautiful Jewelry

All Cyber Monday Orders Upgraded to Free FedEx Priority Overnight

SEATTLE, Nov. 22, 2010 (GLOBE NEWSWIRE) -- Beginning Cyber Monday, Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, will launch a series of limited edition Holiday Exclusives – never-before-available jewelry on www.bluenile.com for up to 44 percent off.

No Guilt Shopping

Each day at midnight a new Holiday Exclusives piece will be revealed. Customers will then have 24 hours (or while supplies last) to purchase the daily deal at a significant discount. All orders placed on Cyber Monday will be upgraded to free FedEx Priority Overnight shipping.

"Blue Nile's free shipping offer is unique in that we don't require a minimum order and there are no hidden fees," said Blue Nile CEO Diane Irvine. "We are proud to provide the best shipping offer in online retail, and it makes our Holiday Exclusives even more enticing and convenient for shoppers."

Unlike the items featured on other sale sites that offer markdowns on existing items, Blue Nile's Holiday Exclusives include only hand-picked items that have never before been offered. Each piece has been painstakingly selected by Blue Nile merchants and created with the company's jewelry craftsmen to meet high standards of quality, while also providing consumers with the tremendous value they've come to expect from Blue Nile.

To ensure everyone has a chance to take advantage of the savings and get in on this season's best kept secrets, Holiday Exclusives are priced to fit every budget. Holiday Exclusives range from $50 (regularly $85) pearl cuff bracelets to a $39,000 (regularly $65,000) 28-carat opera diamond necklace.

Even shoppers scrambling for the perfect, last-minute gift can take advantage of exclusive deals through December 23.

All Blue Nile jewelry arrives in elegant packaging making it ready to present. Orders are shipped fully-insured to the recipient and can be returned for a full refund or exchange up to 30 days after purchase. Blue Nile provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone, and pearl jewelry valued above $1,000.

The Fan Advantage

Shoppers who "like" the Blue Nile page on Facebook will get the first look at the Holiday Exclusives and the opportunity to browse and buy before the rest of the world. Bargain hunters can follow Blue Nile on Twitter @bluenilediamond to receive alerts before the sales begin.

Making A List, Checking It Twice

For consumers who need more time to sort through their list, Blue Nile also offers an interactive showcase of its top holiday gifts. Consumers can browse the most popular gifts at varying price points by visiting Blue Nile's Facebook page and clicking on the " Holiday Gifts " tab. Items can be viewed, purchased and even shared with friends and family members as a "subtle hint" through the tab.

For more information on Blue Nile's holiday plans, to request photos or to schedule an interview, please contact: John Baird, 206.336.6805 or johnb@bluenile.com.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com , www.bluenile.ca , www.bluenile.co.uk , www.facebook.com/BlueNile , www.twitter.com/BlueNileDiamond and www.youtube.com/BlueNile . Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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