updated 11/23/2010 2:15:49 PM ET 2010-11-23T19:15:49

SAN FRANCISCO, Nov. 23, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today that nationwide airing of the long form direct response television program for the WordSmart(R) product line began last week with additional media scheduled through the end of this year. Specifically, since YesDTC began recognizing revenue from the WordSmart product line on the 15th of November, approximately 136 thirty-minute timeslots have already aired. An additional 95 spots have also been scheduled for the remaining portion of November and 494 spots are scheduled for the month of December. These media purchases are targeted at approximately 60 markets nationwide including Los Angeles, Denver, Houston, Chicago, Atlanta, Miami, Boston and New York, among others, with additional nationwide cable buys included in order to increase exposure in smaller market areas.

"We believe we acquired these WordSmart assets at the optimal time. The second half of November through January has historically been the strongest selling period for the WordSmart product line, so it makes perfect sense for us to aggressively ramp our media spending," commented Joseph Noel, CEO of YesDTC Holdings. "We have already seen that the WordSmart infomercial and marketing campaign is a proven commodity that has generated very strong media efficiency ratios and millions of dollars in recurring high-margin revenues." He continued, "With WordSmart now under our stewardship here at YesDTC, we are taking this product line to the next level by introducing new operating efficiencies and a vastly extended marketing campaign to reach additional markets. Please look for the sample of the 30-minute infomercial hosted by Alex Trebeck of the popular game show "Jeopardy!" on the Internet at http://www.vimeo.com/16363930 or on a television station in your local market. We have also posted the recently completed airings and the upcoming schedule at the following link http://bit.ly/gA35oj ."  

The WordSmart product line is a comprehensive suite of computer and Internet-based knowledge and vocabulary building programs. The long form direct response television program for WordSmart is hosted by Mr. Alex Trebek, the host of the popular television quiz show "Jeopardy!" which is well known among television audiences as the number two prime time TV series currently in syndication averaging nine million viewers a day. YesDTC recently acquired the ongoing direct response television and radio marketing rights to the WordSmart product.

About YesDTC Holding, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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