updated 11/23/2010 3:30:32 PM ET 2010-11-23T20:30:32

Maybe you're planning to leave the virtual confines of your computer to go shopping in the real world on Black Friday ... you know, to an actual store that stocks goods you can hold in your hands, not just hover over with a mouse. But you're worried that will mean missing a better price for the same item online.

Don't be — if you've got an iPhone or Android smart phone. With a wide range of special Black Friday apps and more general-purpose shopping apps now available, you can cast your concern aside and venture forth knowing that a better deal could be just a tap and a swipe away.

Many of the apps use the camera built into the phone for taking a picture of a product's barcode and then use that to find online stores and other nearby retailers selling the same item, along with their prices for it. So you'll know immediately whether to buy it on the spot or to get it elsewhere. Some apps go further and alert you to bargains proactively, enable you to search for retailers' offers by store name or product name or make it easy to share your finds with friends via Facebook, Twitter or a text message.

However, the selection of these apps is almost as large as the deluge of deals they try to contain. So we did a bit of advance finger work for you, in search of the most interesting. Here's what we found:

Black Friday apps
The same BradsDeals team that created has created an iPhone app, straightforwardly named Black Friday by BradsDeals. In addition to hand-picked Black Friday bargains, the app promises pre-release access to Black Friday ads and links from those to the merchants' websites., a deal hunting and sharing website where members can post their finds in online forums, has created Black Friday by FatWallet, an iPhone app that links directly into the site's Black Friday-centric forum. The most recent postings are listed first.

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Leaked ads, including downloadable PDF copies and alerts received even when the app is closed, are just some of the highlights in TGI Black Friday for the iPhone and Android smart phones. This app also allows you to search for deals across product categories and merchants, and to e-mail deals you've found to yourself or friends.

Available in English as well as in Spanish, Black Flyday for Android smart phones adds a gaming dimension to Black Friday shopping. Groups of friends who all use it can form shopping teams and utilize their phones' GPS to share locations of bargains they've discovered with friends and teammates, via either Facebook or a clickable map. The app also saves friends' past posts about deals, and makes those posts searchable for specific items. A deal scroller shows promotions within a desired radius or friends network. Black Flyday can be downloaded for free until Black Friday, when it expires, and after that will cost $9.99 to renew or to buy with "lifetime coverage."

More stories from Techlicious:

6 Steps to Staying on Top of the Best Deals
6 Tips for Shopping on Amazon
The Best Grocery Coupon Sites

Barcode scanner apps
One of the leading barcode scanners for iPhone (it was featured in an Apple ad on TV), RedLaser searches for low prices on your chosen item, at hundreds of thousands of online and local merchants — using Google Product Search, eBay, and — and even finds books in local libraries. It scans a wide variety of barcodes, including UPC and QR codes, and also can be used to send your scanned barcodes to yourself or others as e-mail attachments — to remember your finds for purchasing later.

A direct competitor to Red Laser, Scandit for the iPhone also allows you to compare prices at major online and local retailers, including Best Buy and Wal-Mart, as well as get feedback from friends via Facebook, e-mail and Twitter. And Scandit also contains thousands of product ratings and reviews.

Another leading barcode scanner app for Android and iPhone, Shop Savvy also lets you search for a product by name or “title,” adding as-you-type suggestions. In addition to online and local merchant prices, a new “Deals” section reveals shipping promotions, coupon codes, rebates, weekend sales and other ways to get a product for less money. A “blue dot” next to a store name or price indicates that the item is in stock at the merchant, and merchants’ return policies are covered, too. Shop Savvy also lets you share deals you’ve found with friends via Facebook or Twitter — and even synchronize lists with others using a account.

Also giving you the option of barcode scanning or searching for products by keyword, Letshop for iPhone shows you both current prices and a price history chart for your chosen item, across major merchants online including Amazon, eBay,,, BestBuy, Wal-Mart, Target, Sears and Kohl’s. Price drop alerts are offered, too, via push notification (not text messages).

Related: Find Black Friday sales on your phone, on the go, with Dealmap

Yet another barcode scanner app, Barcode Hero for the iPhone allows you to check prices at other stores for a product you’ve just scanned, share a photo of the item and links to information about it with friends to get their feedback on the item, keep track of items to buy later, compose a wish list to share with family and friends, and share your discoveries via Twitter. Product reviews by other Barcode Hero users are available, too.

Shopping apps
Follow and search for tweets by your favorite online and major retailers’ all in one place: the Tweets-shop iPhone app. In addition to tweets and Twitter photos, this app gives direct access to the merchant’s website, Facebook page and blog. Links in tweets open up in a new screen, and you can reply or retweet, as well.

Tied to, the GottaDeal Android and iPhone app offers pointers to promotions at online and local merchants discussed by users of its various forums — including a forum dedicated to Black Friday 2010.

More stories from Techlicious:

6 Steps to Staying on Top of the Best Deals
6 Tips for Shopping on Amazon
The Best Grocery Coupon Sites

© 2012 Techlicious

Video: The key to Black Friday bargains? Your Blackberry

  1. Transcript of: The key to Black Friday bargains? Your Blackberry

    LESTER HOLT, anchor (Kabul, Afghanistan): And it's not too early to think about the day after Thanksgiving , the shopping day known as Black Friday . This year there are some new high-tech secret weapons in the hunt for big bargains and sweet deals. Here's NBC's Lee Cowan.

    LEE COWAN reporting: Remember when window shopping involved real windows and not the virtual ones? Well, that is so yesterday. These days it's not just Santa who knows if you're naughty or nice; now a tech savvy customer can tell almost instantly if retailers are offering the best deal or not.

    Mr. BRANDON BAUMGARDNER: To be a smart shopper, it would be better to have the -- a smart phone . Saves you a whole lot of time.

    COWAN: We found Brandon Baumgardner in one store using his iPhone to scan bar codes, looking for a flat screen TV . He found one somewhere else and saved 100 bucks. Then there was Chris Green , googling a sleigh full of Web sites that offer price comparisons right on the spot. He stayed, finding the best price at Best Buy .

    Ms. ALISON PAUL (Deloitte): It's a new landscape for a lot of folks, but it's where consumers are headed because it's more convenient and easier to find the information that they need right at their fingertips.

    COWAN: She says 17 percent of shoppers plan to use their mobile phones this holiday. But what may be most surprising is that 12 percent say that social media sites may be the most valuable shopping tool of all. If you Facebook Sears , for example, we found that if you click "like it" on a product, say this GPS , you can knock the price from $119 down to just $89. What it all means for retailers is that getting customers into the store is no longer enough because, with a virtual shelf right in the palm of their hands, retailers know they have to keep up.

    Mr. GARY HARRIS (Best Buy): We use the apps ourself. We do comparative shopping ourselves. So we're trying to meet the customer's needs both in product and in pricing.

    COWAN: In an age where there's an app for everything, there is so no app for holiday spirit. But while Black Friday may have gone high tech , remember, it's still a


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