updated 11/27/2010 2:45:26 PM ET 2010-11-27T19:45:26

INDIANAPOLIS, Nov. 24, 2010 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that Alex Paskoff has been named to the position of Executive Vice President of Sales and Marketing, North America, effective immediately.

In this role, Mr. Paskoff will be responsible for Brightpoint North America's commercial activities across all lines of business. He and his team will contribute toward developing Brightpoint's long-term sales and marketing strategy for growth with carrier, dealer, enterprise, OEM, and retail partners.

Mr. Paskoff has been working with Brightpoint since July 2000 and has served in multiple senior management roles for Brightpoint's domestic and international businesses. In his new role as Executive Vice President of Sales and Marketing, he will report directly to J. Mark Howell, President, Brightpoint Americas.

"Alex is a proven leader that has demonstrated tremendous value in his decade of service to Brightpoint and we are extremely pleased that he will be leading our sales and marketing team," stated J. Mark Howell, President, Brightpoint Americas."His industry expertise and customer centric focus are invaluable and will allow us to expand our relationship with key customers and vendor partners that contribute toward their success."

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com , or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

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