updated 11/29/2010 9:15:59 AM ET 2010-11-29T14:15:59

ADVISORY, Nov. 26, 2010 (GLOBE NEWSWIRE) --

What:

Blue Nile, Inc. (NILE), the leading online retailer of diamonds and fine jewelry, will visit the NASDAQ MarketSite in New York City's Times Square. 

In honor of the occasion, Diane Irvine, Chief Executive Officer of Blue Nile, Inc. (NILE), will ring the NASDAQ Opening Bell and, for the first-time, a surprise wedding proposal will take place live at NASDAQ. The lucky couple are the winners of Blue Nile's "Ring It. Sing It." contest and will be serenaded by Josh Jenkins of Green River Ordinance and singer/actress Katharine McPhee.

The proposal will take place just prior to the 9:30 a.m. ET NASDAQ Opening Bell ceremony and will be broadcast live in Times Square.

Where:

NASDAQ MarketSite -- 4 Times Square -- 43rd & Broadway -- Broadcast Studio

When:

Monday, November 29th, 2010 at 9:15 a.m. to 9:30 a.m. ET     

Contact:

John Baird
(206) 336-6805
johnb@bluenile.com

Sean Lashley
(314) 982-1746 (office)
(618) 444-0707 (mobile)
sean.lashley@fleishman.com

NASDAQ MarketSite:
Robert Madden
(646) 441-5045
Robert.Madden@NASDAQOMX.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on AMC3/C22, 87 degrees West, downlink frequency 4140 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band/transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies, please visit our Facebook page at:

http://www.facebook.com/nasdaqomx                                   

For news tweets, please visit our Twitter page at:

http://twitter.com/nasdaqomx

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Blue Nile, Inc. (NILE):

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com , www.bluenile.ca , www.bluenile.co.uk , www.facebook.com/BlueNile , www.twitter.com/BlueNileDiamond and www.youtube.com/BlueNile . Blue Nile's shares are traded on the NASDAQ Stock Market LLC under the symbol NILE.

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries.  NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com . Please follow NASDAQ OMX on Facebook ( http://www.facebook.com/nasdaqomx ) and Twitter ( http://www.twitter.com/nasdaqomx ).

NDAQA

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