updated 11/29/2010 11:46:33 AM ET 2010-11-29T16:46:33

WILTON, Conn., Nov. 29, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAMD), a leading developer and marketer of beverage products, today announced that Rheingold Beer will be sold in the Maryland market by Carey Distributors of Fruitland, Maryland. Carey Distributors sales coverage is for Worcester, Wicomico, and Somerset counties, which comprise the summer resort destination of Ocean City, Maryland. During the summer months the population of the Ocean City resort area expands significantly.

J. Patrick Kenny, CEO Drinks Americas, stated, "We are thrilled to know this summer we will be selling Rheingold Beer with a distributor like Carey in the great summer resort city of Ocean City, Maryland. I think the opportunity to promote Rheingold Beer in Ocean City with the new Miss Rheingolds of 2011 will be exciting and go far in having a broad group of consumers sample and experience the brand. This market over time will have additional financial impact on our growing Rheingold driven revenue."

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69088

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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