updated 11/30/2010 8:16:51 AM ET 2010-11-30T13:16:51

JUPITER, Fla., Nov. 30, 2010 (GLOBE NEWSWIRE) -- GelTech Solutions Inc. (OTCBB:GLTC), creators of FireIce, a revolutionary water enhancing fire suppressant that has the potential to change current firefighting techniques globally, is fresh off a two week media blitz in Southern California which resulted in a very strong demand for the Home Defense Units.

The Home Defense Unit (HDU) is a portable device homeowners can use to protect their house during the threat of an approaching fire. Users simply spray FireIce gel on their home, structure or landscape, wait for the threat to pass, and then simply rinse off the environmentally friendly FireIce with regular tap water. The FireIce gel used with the HDU is the same fire suppressant marketed by GelTech Solutions to governments including firefighters, first responders, and military personnel around the world.                                           

Since the rollout began, starting on November 14th during an ESPN telecast of the NHRA Championships from Pomona, California, the HDU has received glowing praise from residents in a state constantly plagued by wildfires. As recently as this past Saturday on KFWB's popular show, "The Home Wizards with Cindy Cole," the Home Defense Unit has been dominating the airwaves on stations such as KABC, KLOS, KCBS, and KFWB.

The Chief Technology Officer and creative vision behind FireIce, Peter Cordani, is scheduled to be on the #1 rated morning show 'Mark and Brian Show' this Wednesday to talk about and demonstrate the HDU live with Mark and Brian. The Mark and Brian Show has a listener demographic that is perfect for educating about the HDU, #1 in Adults 25-54 and Adults 35-64, 74% are homeowners, the median age is 50, over 55% of listeners make over $75k per year and majority are college educated.

GelTech Chief Executive Officer Michael Cordani stated, "It's definitely an exciting time at GelTech as we roll out and introduce Southern California residents to the Home Defense Unit. The response has been overwhelming and we are looking forward to meeting the challenge of ramping up our production to satisfy the demand for the HDU. To bring a solution of protecting home and property to people that live under constant threat of wildfire is satisfying to say the least."

About GelTech Solutions, Inc.

GelTech Solutions creates innovative, Earth-friendly, cost-effective products that help industry, agriculture, and the general public accomplish environmental and safety goals, such as water conservation and the protection of lives, homes, and property from fires. FireIce(R) is a patent pending fire suppressant used for direct attack of fires as well as a medium term retardant for structure protection. FireIce can be used in all types of apparatus; fire extinguishers, pumper trucks, aerial units for wildfires and Home Defense Units for personal home protection.

For more information on GelTech, please visit: http://www.GelTechSolutions.com

To learn more about FireIce, please visit: http:// www.fireice.com

Join our growing FireIce fan base at: http:// www.facebook.com/FireIce911

Become a fan of our new homeowner solution at: http://www.facebook.com/FireIceHDU

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