updated 12/1/2010 10:16:43 AM ET 2010-12-01T15:16:43

Compuware's APM Solution Gives Marketing Associates Complete Visibility Into Application Health to Proactively Identify and Resolve Performance Issues

DETROIT, Dec. 1, 2010 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced that Marketing Associates is using Compuware's application performance management solution (APM) -- Gomez and Vantage -- to improve the performance and availability of its mission-critical customer applications. With a unified view across the entire application delivery chain, spanning the enterprise and Internet, Marketing Associates now has complete visibility into application health and can proactively resolve performance issues in minutes before they impact the business.

Marketing Associates, a leading technology-enabled marketing services firm, has built a strong reputation for driving significant, measurable, results-oriented marketing programs through the use of technology for global Fortune 100 companies across multiple industries. With a mission to provide its customers with the highest level of quality and service, application performance plays a critical role.

Marketing Associates manages thousands of client applications per year that are accessed daily by millions of consumers via websites, e-mail and mobile campaigns and micro sites. In order to ensure that these systems are up and running smoothly 24/7, Marketing Associates knew it needed real-time visibility into end-user experience to identify application performance issues and fix them before they hinder the marketing programs of its customers. Marketing Associates chose Compuware for end-to-end application performance management.

"The applications we run for our customers are very complex and have lots of pieces to them. So trying to guess where a problem is occurring is not an option," said Andrew Frey, Chief Technology Officer at Marketing Associates. "With Compuware's APM solution we can identify problems immediately and fix them within minutes before service delivery is impacted. This eliminates finger pointing and saves us and our customers' money and time."

In one instance, Marketing Associates had a problem with one of its digital asset management applications. The system was performing very poorly, taking 30 seconds to open up a sub-screen for a customer, causing customer complaints. With the Compuware APM solution, Marketing Associates was able to immediately identify the problem as an SQL database issue, fix it and reduce the response time by 80 percent, improving customer satisfaction.

"From a business perspective, the superb reporting capabilities and performance dashboard Compuware's APM solution offers allow us to actually show our clients that we are meeting SLAs and exceeding their expectations in terms of actual application delivery," said Mark Petroff, President and Chief Executive Officer at Marketing Associates. " Compuware's APM solution really gives us that 'window' into performance management. Not only can we react and troubleshoot more quickly, but we can be more proactive in identifying problems before customers are affected. That is critical to the overall care that we need to provide to our clients. Because if our applications aren't operating at the optimal speed, customers will take their business elsewhere."

Marketing Associates will discuss its APM story at the Gartner Data Center Conference in Las Vegas, on December 7 at 4:15pm Pacific time. Click here for more details on the session: http://bit.ly/9V9gjC .

Compuware delivers the market's only application performance management solution -- Gomez and Vantage -- that provides broad visibility and deep-dive resolution across the entire application delivery chain, spanning both the enterprise and the Internet. These unrivaled capabilities make Compuware the global standard for optimizing application performance.

Follow us on Twitter at: http://twitter.com/compuware and http://twitter.com/Gomez_Inc .

Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com .

The Compuware logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5950

CONTACT:  Compuware Corporation
          Press Contact 
          Kayla Siefker, Senior Public Relations Manager, 
           Compuware's APM Solution
            313-227-1402
            kayla.siefker@compuware.com
          For Sales and Marketing Information
            800-521-9353
          http://www.compuware.com          
          One Campus Martius
          Detroit, MI 48226

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