NEW YORK, Dec. 1, 2010 (GLOBE NEWSWIRE) -- MUNCmedia, #1 in Retail Investor Targeting, today announced a video upgrade to their financial communications media network's capabilities. The implementation of this new video enhancement increases both the resolution and amount of data that can be served across the MUNCmedia – arket pdate etwork orporation - breaking news network deepening the investor relations engagement for public companies, financial publishers and the 90+ million individual investors they serve and communicate with.
"Video and the web are now synonymous and those companies that have not begun to incorporate video into their online IR and shareholder communications, particularly to Main Street, are missing an opportunity to differentiate themselves from competitive investment options," said Matthew Bird, CEO, MUNCmedia. "Video has gone beyond the actual content and is now perceived as an important visual creditability generator. Retail investors need to feel a one-to-one connection with the company – a video delivers a tactile presence – separating the CEO's and your overall IR messaging above from the rest of the online noise."
In a new report from comScore, Inc., a leader in measuring the digital world, 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.
"Our network data shows that video dramatically i ncreases investor engagement," stated Bradley H. Smith, CMO, MUNCmedia, "so much so that we are including MUNCmedia video streaming capabilities in all our clients' investor relations communications. We've also added new programs that help clients create video content specifically targeted for retail & institutional investors as well as present their message, in real-time, at investor virtual conferences," finished Smith.
The new video capabilities are being included in the new MUNCmessaging program and implemented throughout MUNCmedia's publishing network including high traffic retail investor sites like Nasdaq.com and hundreds of others.
About MUNCmedia: Market Update Network, Corp.
MUNCmedia is the first Information Media Network and world leader in web-based Retail Investor Targeting solutions. We provide online corporate communications, research and media solution to companies worldwide.
From targeting press releases one-to-one to individual investors to Retail Investor Conferences, MUNCmedia helps companies deliver targeted and scalable messages to the precise audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results.
MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA, Vancouver, BC and Boston. We currently service over 500 direct public company issuers, 40 IR agency partners and have sales and marketing partners across the globe.
MUNCmedia services and blog links: Retail Investor Targeting | Retail Investor Conferences | Blog
CONTACT: MUNCmedia Market Update Network, Corp. Bradley H. Smith, Chief Marketing Officer +1 212.699.0999 ext. 805 Cell: +1 917.680.6011 bradley.smith@muncmedia.com Matthew Bird, CEO +1 212.699.0999 ext. 801 Cell: +1 646.401.1186 matt.bird@muncmedia.com