updated 12/1/2010 1:15:50 PM ET 2010-12-01T18:15:50

BOCA RATON, Fla., Dec. 1, 2010 (GLOBE NEWSWIRE) -- PatioFurniture.com, the e-commerce web site of one of the leading outdoor furniture retailers in the nation, has introduced the popular line of Kingsley-Bate teak to their on-line selection.

"This is a great addition to our site", stated Gary Ecoff, president of PatioFurniture.com. "We needed to strengthen our selection of teak and the addition of Kingsley-Bate does just that. The line is perfect for us in the sense that we are positioned to be a market leader in both style and value, which is exactly what Kingsley-Bate offers. We look to be very successful with this line."

With the addition of the Kingsley-Bate collections, Patio.Furniture.com now has a total of 48 complete collections on the site under the categories of Aluminum (19), Teak (11), Wicker (12), and Wrought Iron (6). In addition, there are hundreds of individual items on the site, including outdoor clocks, furniture covers, outdoor lighting, planters, rugs, storage boxes and umbrellas, plus a full line of cleaners and chemicals.

Launched in October of 2009, PatioFurniture.com enlisted the services of ROI Commerce in March of 2010 to improve on the presentation, marketing, site flow, general consumer usability and to increase sales.

"We are making improvements every day," added Ecoff. "This is a process that we are paying great attention to, with the goal of being the online market leader like we are with brick and mortar stores. We will always be focused on better goods at a value, and we are now literally searching the globe to find better pricing on quality goods."

PatioFurniture.com is the e-commerce part of a retail outdoor furniture group that includes 13 locations in Florida and six locations in California. Originally a part of the Carls Furniture group, Ecoff and current members of management enlisted the investment firm of Weinberg and Bell of Cleveland, Ohio to break away in 2008.

CONTACT:  PatioFurniture.com
          Gary Fitzpatrick

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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