updated 12/8/2010 9:47:52 AM ET 2010-12-08T14:47:52

NEW YORK, Dec. 8, 2010 (GLOBE NEWSWIRE) -- Luke Entertainment, Inc. (Pink Sheets:LKEN) aka Greene Concepts, is pleased to announce that the company has opened its operations and Ink Laboratory facility to expedite its nationwide distribution strategy for new and existing products.

The facility is located at 2595 E. Perrin Avenue; Suite 105; Fresno, California 93720-5202. It will serve as the company's Ink laboratory, with state of the art equipment for testing and implementation.

LKEN CEO, Lenny Greene, comments, "The facility also serves as headquarters for research, operations, manufacturing and sales divisions. Our engineers and packaging team will work here to test new inkjet and toner cartridges, create new filling stations and furnish copy for our inkjet and toner refill instruction manuals. This will be the company's epicenter for call center operations, where customer service reps will be taking phone orders and making industry introductions for our over 750 inkjet and toner-related products. We're thrilled to be on the cusp of something very big in an industry that is veering toward savvy consumers seeking savings through refills rather than repurchase. Now imagine if you never had to leave your home or office for that refill."

Lyra Research recently posted its industry findings on the topic: With the worldwide sale of printers increasing by almost 15% each year, the ink and toner cartridge refilling industry now represents a $30 billion market. Printer cartridge recycle products can potentially capture as much as 70% of the printer cartridge aftermarket. According to research by IPSOS Worldwide of Chicago, three times as many consumers would rather refill their empty cartridge than buy a new one. 

According to the same research, 54% of consumers have indicated their preference for saving money by having their empty inkjet cartridges refilled. This is not surprising when you consider America's insatiable appetite for computers and digital cameras. Digital photography also has a significant impact on the industry. Another report from Lyra Research finds that worldwide revenue from at-home printing of photos captured by digital camera has a projected growth from $7.1 billion in 2003 to $9.9 billion in 2009, a compound annual growth rate of 9 percent.

Go Green-Refill-Reuse-Recycle your inkjet and toner cartridges! Save the planet!

Luke Entertainment has officially changed its name to Greene Concepts, Inc. to better reflect its brand toward long-term growth. The name change effected with the New York Secretary of State on November 4th, 2010 and is under process for FINRA acknowledgment. Greene Concepts Inc is an ink technology manufacturing and distribution company headquartered in Fresno CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT:  Luke Entertainment, Inc.
          investors@greeneconcepts.com

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