updated 12/9/2010 1:17:17 PM ET 2010-12-09T18:17:17

VENICE, Fla., Dec. 9, 2010 (GLOBE NEWSWIRE) -- SinoFresh Healthcare, Inc. (Pink Sheets:SFSH), has recently hired Grapevine Communications as their advertising agency of record. The company is currently re-launching its flagship products, SinoFresh® Nasal Spray and SinoFresh® Daily Throat Spray. The homeopathic, antiseptic nasal spray and the soothing throat spray both support a healthy immune system and fortify the body against the damaging effects of free radicals.

According to SinoFresh, Grapevine was selected after an extensive national search for a full-service agency. Factors such as industry-specific expertise and international marketing experience were critical to the decision.

"Grapevine's owners having over 65 years combined experience in marketing both the pharmaceutical and packaging industries was a definite factor in our selection process," said David Olund, SinoFresh CEO. ""Ours is the only product in the over-the-counter antiseptic nasal spray category that kills the known causes of sinus infections. There is a definite need for our products, and we are looking forward to letting the world know about the benefits."

Grapevine will work with SinoFresh executives in the areas of strategic planning, from initial concepting through successful national product roll-outs, including national ad campaign development and national media buys across multiple media platforms. Grapevine is owned by Angela Massaro-Fain and John Fain.

"We are proud to have an agency of Grapevine's caliber," stated David R. Olund, CEO of SinoFresh HealthCare. "Grapevine has the knowledge and experience we need to reach and engage our markets through effective and modern marketing campaigns."

About SinoFresh Healthcare, Inc.

SinoFresh Healthcare, Inc., is a publicly traded company based in Venice, Florida, that develops innovative upper respiratory system therapies. SinoFresh products are marketed and distributed globally under an exclusive license granted to SinoFresh Healthcare Products, Inc., an independently owned marketing company. More information is available at www.sinofreshproducts.com .

Grapevine Communications is a full-service, award-winning advertising, marketing and public relations firm based in Sarasota, Florida, and serving clients nationwide. The firm was recently awarded the 2010 Frank G. Berlin, Sr., Small Business Award by the Greater Sarasota Chamber of Commerce.For more information on Grapevine Communications, contact Jamie M. Smith at 941-351-0024 or email pr@grapeinc.com.

For more information please contact our Investor Relations department at 941.375.8174 option 8

This press release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Our forward-looking statements express our current expectations or forecasts of possible future results or events, including projections of future performance, statements of management's plans and objectives, future contracts, and forecasts of trends and other matters. Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words such as "anticipate," "estimate," "expect," "believe," "will likely result," "outlook," "project" and other words and expressions of similar meaning. No assurance can be given that the results in any forward-looking statements will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially. For these statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act.

CONTACT:  SinoFresh Healthcare Inc.
          Investor Relations
          941.375.8174 option 8

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