updated 12/9/2010 2:17:45 PM ET 2010-12-09T19:17:45

DALLAS, Dec. 9, 2010 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, opens four stores in six days, the busiest development week in the franchisor's seven-year history. The first Which Wich opened in Dallas in December 2003, and the company began selling franchises in 2005. By the end of 2010, Which Wich expects to have 126 units in 20 states.

New stores opened the week of December 5, 2010, include Snellville, Georgia; Georgetown, Texas; Denver; and Houston. Five more restaurants are set to open in December, including Pasadena, Texas; Atlanta; Chicago; and two more in Dallas.

"We are thrilled by the growth of the Which Wich brand," says Jeff Vickers, vice president of development. "This has been a very exciting year. In April, Which Wich was named the fastest growing restaurant chain in the U.S. and Canada by Chain Store Guide, and we opened our first airport location in Buffalo. In October, we opened the first store in Los Angeles, and by the end of December, we'll have our first store in Chicago. We have introduced the brand to some important markets, and we expect to continue this momentum in 2011, with restaurants in Orlando, Florida; Washington, D.C.; San Jose, California; Salt Lake City, Utah; Cleveland, Ohio; and Alabama. We're on target for more than 30 percent growth."

Vickers says the company culture plays a large part in the heightened interest in Which Wich. The Which Wich Support Center, led by founder and chief vibe officer Jeff Sinelli, focuses on nurturing franchisees and setting them up for success. The development team seeks passionate individuals to become franchisees, because the best candidates become long-term ambassadors for the brand. Steady, controlled growth is key to the company's success, because it allows the leadership team to find the right people to join the system.

"We believe Which Wich is a lifestyle as much as it is a business," Vickers says. "Our franchisees live the Which Wich vibe and, in term, instill that passion in their crews. Our guests respond to that."

Since its launch in 2003, Which Wich has enjoyed an almost cult-like following, thanks to its more than 50 customizable sandwiches and revolutionary ordering system. Which Wich is currently awarding franchise opportunities in select markets across the country for passionate entrepreneurs interested in joining this superior brand. For more information, visit www.whichwich.com/franchise.

About Which Wich Superior Sandwiches

Which Wich was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 120 locations in 20 states. For more information, visit www.whichwich.com .

The Which Wich Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7642
CONTACT:  Which Wich(R) Superior Sandwiches
          Jennifer Chininis, Director of Public Relations
          214-747-9424 x17

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