updated 12/13/2010 10:46:04 AM ET 2010-12-13T15:46:04

SUNNYVALE, Calif., Dec. 13, 2010 (GLOBE NEWSWIRE) -- Queplix™ Corp., a leader in data virtualization, today announced its new Advantage Partner Program to provide the industry's most advanced data virtualization solutions available to value added resellers (VARs), independent software vendors (ISVs), original equipment manufacturers (OEMs), and system integrators and professional services (SIPS). Included in the program are training tools, joint marketing programs and go-to-market resources that enable partners to effectively address the challenge of integrating data and applications and data management across both on-premise and cloud platforms.

"Partners are a key component of our delivery strategy as we focus on providing advanced data virtualization solutions to customers to integrate and manage their enterprise applications and data across the lifecycle," said Mark Cashman, CEO, Queplix. "The goal of the Advantage Partner Program is two-fold: to help our partners capitalize on and benefit from the next wave of virtualization by providing access to the training and certification needed for rapid implementation of our technology across a broad spectrum of data discovery, data integration, data migration and master data management projects; and in addition, enable customers to move faster to complete successful implementations and realize the return on investment they expect."

One of the first partners to participate in the program is IdealNet, a provider of expert professional business and technical services to Life Sciences customers. Chris Biddle, IdealNet CEO, said, "Queplix data virtualization gives IdealNet the ability to solve the full spectrum of data integration problems with a high degree of automation, faster and easier, and at far lower costs for our clients. Data virtualization is much easier to implement --  our ETL team feels they can be more than twice as efficient. All of the integrations we implement with Queplix can roll into an implementation strategy for master data alignment across the enterprise. You can virtualize a source once and then integrate many times easily from the server. This is a new and disruptive architecture for data integration -- no other vendor can give us this capability."

"IdealNet's extensive domain experience in life sciences positions it strongly as one of our lead partners for pharmaceutical, medical device and health insurance companies. We're pleased and delighted to have such a strong services partner on our team," said Michael Zuckerman, chief marketing officer, Queplix. "As a premier partner with application integration, data integration and master data management expertise, their support as a go-to-market partner will be an excellent showcase of Queplix in these environments."

Queplix Advantage Partner Program

The Advantage Partner Program provides Queplix partners with access to its data virtualization technology, training, marketing and customer support programs. It also provides a framework for a variety of other programs designed to maximize success for partners' go to market initiatives.

Benefits include:

  • Training to become a certified partner;
  • Attractive margins and fees;
  • Joint marketing programs of many kinds;
  • Information on product development;
  • Queplix product advisory board participation options; and
  • Support for partner marketing and sales activity.

Advanced Data Virtualization: Transforming the Enterprise

Representing a combined market opportunity estimated by analysts to be approaching $10 billion, enterprises today rely on customer relationship management, enterprise resource planning, business process management and many other operational focused technologies to drive their businesses forward. Historically, companies have struggled with viewing, managing and updating information across these systems using legacy tools such as ETL, EII, EAI and master data management technologies. But each of these provides only a partial solution to a bigger problem. Taking a larger approach, advanced data virtualization allows companies to view, build and manage data across their application fabric regardless of the underlying infrastructure and applications. This abstraction of data results in improved operational efficiencies in sales force automation and other enterprise applications, product and service availability, interdepartmental collaboration and a faster, more flexible response to market changes. Businesses also benefit from having fewer systems to support, as well as less data repository and software facility costs.

Virtual Data Manager

The Queplix Virtual Data Manager is a powerful data management solution that substantially automates application and data integration and provides ongoing data harmonization. The persistent metadata server at the core of Virtual Data Manager enables a consistent and accurate view of customer, product and financial data across software systems.

Tweet This: Queplix Builds Channel Partner Program to Meet Increased Demand for Data Virtualization Solutions

Follow Queplix on Twitter at:http://www.twitter.com/QueplixCorp

Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library

About Queplix Corp.

Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

The Queplix Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7931

Queplix, the Queplix logo, Virtual Data Manager, and the Advantage Partner Program are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

CONTACT:  Ventana Public Relations
          Denise Nelson
          (925) 837-6277
          denise.nelson@ventanapr.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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