updated 12/15/2010 11:46:49 AM ET 2010-12-15T16:46:49

ORLANDO, Fla., Dec. 15, 2010 (GLOBE NEWSWIRE) -- EyeCity.com, Inc. announced today that the Corporation has been engaged with on-going negotiations with a private company whose name has not yet been released. Over the past several weeks, budgetary and share structure concerns have been addressed with the advice from corporate council,  protecting the interest of EyeCity.com and the shareholders.

When asked about the direction of EyeCity.com, Mr. Wilson commented to the fact that the New Year will be a year of "Clear Direction." Mr. Wilson summarized this term by adding "I want our shareholders to know that ICTY will not alter the business model during the course of the New Year. Having a clear direction and sustained business, EyeCity.com will have a dynamic year."

Another goal in EyeCity.com's year end plan is to finalize Pink Sheets compliancy and to become Pink Sheets current information. Current financials are being reviewed along with other regulatory documentation that should make this short term goal a reality. All of the corporate filings will be handled by corporate council to ensure the highest level of trading capacity.

Mr. Bradley Wilson, CEO of EyeCity.com, stated, "During the course of the roller coaster trading, I've come to understand the frustration of many shareholders. I take full responsibility for the delays in forward progression as previously stated in past releases. But, these delays do come with merit. I have a fiduciary obligation to this organization and the shareholders alike. Under no circumstances will I jeopardize the integrity or the credibility of this company for the sole purpose of unwarranted dilution of the common stock."

Mr. Wilson further stated, "The new acquisition will allow EyeCity.com a shared revenue stream that will greatly increase our market cap while providing a foundation for future growth. As CEO, my perseverance will prevail until each and every person that believes in EyeCity.com feels confident in their positions."

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. EyeCity.com does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

CONTACT:  EyeCity.com, Inc.
          Mr. Bradley Wilson, CEO
          407.575.0026

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