updated 12/16/2010 11:16:53 AM ET 2010-12-16T16:16:53

BEIJING, Dec. 16, 2010 (GLOBE NEWSWIRE) -- China Market Media Holdings, Inc. ("China Market Media" or the "Company") (OTCBB:CMKM), an innovative Chinese media company engaged in publishing sales and marketing magazines and publications, providing sales and marketing consulting services and online sales of various consumer products, announced today that the Company's new business platform called "Easy Buy" has completed its first marketing phase to 1.05 million credit card holders from several major banks in China.

The Company began their new business of online marketing and sales of internationally branded consumer products by entering into various cooperation arrangements with prominent Chinese banks. The banks' existing consumer communication channels allows the Company to spend a limited amount of money as the startup cost for advertisement. The Company then markets and sells their advertisers' marquee products by sending marketing brochures along with the banks' monthly statements to their Platinum and Gold credit card customers and payments received for these products are processed through the banks' online payment mechanism.

"Earlier this year the Company launched a new business platform called 'Easy Buy' that connects businesses, banks and customers on a single platform. With the innovative Invisible Printing Optical Identification Technology (IP-OIT), this sales and marketing platform helps the advertising clients to further promote their products and enhance their sales distribution channel. At the same time, the Company will be able to market and sell our advertisers' products by sending the special catalog to the gold and platinum card holders through various banks. We look forward to a very favorable revenue stream from this innovative service and product," said Mr. Yingsheng Li, President and CEO of China Marketing Media.

About China Market Media Holdings, Inc.

China Market Media Holdings, through its indirect Chinese subsidiaries, is engaged in the business of selling magazines and advertising space in our magazines, providing sales and marketing consulting services and online sales of various products. All of its operations, assets, personnel, officers and directors are located in China. Currently, China Market Media Holdings publishes China Marketing (Xiao Shou Yu Shi Chang) magazine in China. It publishes three issues of China Marketing per month, including a sales edition, case edition and channel edition. From June 2003 through December 2006, it also published one issue of China Business & Trade magazine per month, which was the training edition. In June 2009, it began to publish eight special issues of China Marketing, which include cosmetic edition, food edition, gift edition, tobacco edition, finance edition, sporting goods edition, edition for agricultural resources and edition for entrepreneurs in Henan. The special editions are published from time to time based upon market conditions. In July 2008, the Company started its new business of online marketing and sales of various products. These products mainly consist of electronic products.

Forward-Looking Statements

This press release contains certain statements that may include "forward looking statements". All statements other than statements of historical fact included herein are "forward -looking statements" including statements regarding: product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and any other statements of non-historical information. These forward looking statements are often identified by the use of forward -looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward -looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Such risk factors include, among others, viability and effectiveness of the Company's sales approach and overall marketing strategies, competitive responses, the Company's ability to develop new magazines and related new media, regulatory environment for media companies and media distribution and consumption in the PRC. More information about some of these risks and uncertainties may be found in the reports filed with the Securities and Exchange Commission by the Company. You should not place undue reliance on these forward -looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward -looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward -looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward -looking statements. 

CONTACT:  Rubenstein Investor Relations
          Tim Clemensen
          (212) 843-9337
          TClemensen@RubensteinIR.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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