updated 12/16/2010 3:46:08 PM ET 2010-12-16T20:46:08

CLEVELAND, Dec. 16, 2010 (GLOBE NEWSWIRE) -- ECRM recently launched a series of reports and a new blog on retail circular ads. These new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi, and 160 additional retailers in the U.S. and Canada. Using ECRM's trade promotion expertise, these reports and blog entries will enable retailers and suppliers to manage more effective trade spending.

Promotional Reflections reports examine holiday promotions, key product categories, and retail channels. Using data from ECRM's Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted, retail circular comparisons, and more.

Reports released recently include the following: Halloween, Thanksgiving, Black Friday, and Perishable Foods. ECRM plans to release reports on topics relating to Holiday Shopping, Pet Supplies, Health & Beauty, Super Bowl, Back-to-School, and more throughout 2011. The Promotional Reflections reports can be found at www.promotionalreflections.com .

ECRM's weekly blog, Circular Logic, highlights the latest trends and news in circular advertising. Tom Pirovano, ECRM's Vice President of Industry Insights, comments on weekly ads across channels allowing readers to easily post questions and share opinions on the latest advertising trends. To view the Circular Logic blog, visit www.circularlogic.marketgate.com .

ECRM's Ad Comparisons solution allows those in the CPG industry to search over 250 million feature ads covering more than 160 retailers and hundreds of markets in the U.S. & Canada. Ads can be viewed by full circulars, page, ad block and detailed line listing. The program is a component of ECRM's MarketGate software.

For information on Promotional Reports or Ad Comparisons, please contact: Scott Whalley at  scott@ECRM.MarketGate.com  (847) 482-1793 or Tom Pirovano at tpirovano@ECRM.MarketGate.com  (440) 528-0418.

About ECRM®

ECRM provides business solutions by integrating process, vision and technology. Buyers and suppliers of the Consumer Packaged Goods Industry are linked together through ECRM's Efficient Program Planning Sessions, or EPPS® events. These private, category specific meetings provide a more cost-effective and time saving alternative to the traditional trade show format. ECRM's model has proven to be successful with more than 800 EPPS/ESR's held worldwide since 1994. Additionally, ECRM offers a wealth of technology within the MarketGate™ Application Suite. Using a unique concept and advanced software, ECRM simplifies and enhances everyday business practices for the CPG industry. For additional information on ECRM, please visit www.ECRM.marketgate.com .

CONTACT:  Efficient Collaborative Retail Marketing (ECRM)
          Maria DiFranco
          440.498.0500 X 1136
          mdifranco@ECRM.MarketGate.com

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