updated 12/21/2010 1:49:49 PM ET 2010-12-21T18:49:49

FARMINGTON HILLS, Mich., Dec. 21, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced it has chosen Beautiful Wood™ to distribute its forthcoming line of Vatican Observatory columbaria to cemeteries nationwide.

"We are pleased to announce the upcoming availability of official Vatican Observatory columbaria and the distribution partner of Beautiful Wood," said Nick Popravsky, VP Sales and Distribution for the Company. "Beautiful Wood was a natural choice because they have already established a rich history with American Catholic churches. Over the past three decades, they have demonstrated an incredible level of skilled craftsmanship in wood and other mediums."

A columbarium is a place for the respectful and usually public storage of cremation urns. These items traditionally command between $10,000 and $250,000 apiece when purchased by the cemetery, making them the highest-priced selections in the Company's product mix. 

Eternal Image expects to debut the first Vatican Observatory columbarium in the first half of 2011.  Beautiful Wood™ delivers nationally, and as of the date of this release they have jobs underway in Atlanta, Michigan, Indiana, Denver, and Washington D.C.

About Beautiful Wood™

Our studio was incorporated in Glenview, Illinois in 1974. We were responsible for designing and building altars for the Catholic churches at the time they reconfigured their mass service to face the congregation instead of the crucifix. With deliveries of altars across the United States, we took our knowledge of veneering, concealed construction and fine finishing and expanded into the residential and commercial interior design markets.

We customarily work directly with our client. However, over half of our business is servicing designers and specialists for their clientele. Our line fulfills the needs of both commercial and residential applications. We have specifically designed our product to address a wide spectrum of interior environments. The concept of modular design adapts well to a fast paced and changing lifestyle. Components are manufactured in standard sizes so one may add, remove, rearrange or even take it away if desired. We have a full service manufacturing facility in the heart of the Midwest in Elkhart, Indiana.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT:  Cambridge Investor Relations
          Investor Relations Contact:
          Tony Fazio
          781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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