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Forget dieting. To help fatten your bottom line in 2011, the experts at Entrepreneur.com suggest the following new year's resolutions for business owners.
Business Planning
Harness the power of planning your time well, taking care to
allocate your schedule according to priorities. Wait when it's
appropriate, hurry when it's appropriate, and apply patience,
vision and common sense. -- Tim Berry, Business
Plans
Social Media
Do whatever it takes to get out of your comfort zone and into
your "power place" to grow your business. Embrace change and new
technologies, including social sites. Choose what works best for
reaching your target market, and run with it. Most important:
Have fun. -- Starr Hall, Social
Media
Sales
In 2011, show up to the meetings that you would have passed on
previously. Never underestimate the power of face-to-face
meetings for building stronger relationships and connections with
your prospects and customers. Activity creates opportunity.
-- Barry
Farber, Make the Sale
E-Commerce
Develop and implement systems that will free up time that you can
spend on other pursuits. What really matters most is making a
measurable amount of progress in a reasonable amount of time and
spending time with loved ones. Do the only things about which
you’re passionate and work with only your ideal clients.
-- Lena West, Ask
Entrepreneur
Technology
Take the security of your business seriously. Change all your
passwords. Close down old unused accounts for emails, business
software and social networks. And set up a password for your
mobile phone. -- Jonathan Blum, Office
Technology
Managing
Resolve to invest heavily in the people and technology necessary
to meet client demands and seize market opportunity. -- Paul
Spiegelman, Corporate Culture
Online Marketing
Understand your customers’ experience with your business. It's
essential for businesses to look at what they do from their
customers' point of view and then smooth out any rough edges.
Customers have so many options. You can't afford a single reason
for one to choose a competitor’s business over yours.
-- Gail
Goodman, E-Mail Marketing
Communications
The new year will see an acceleration of the reinvention of
media. With so many ways to reach so many different types of
consumers, reaching out to a variety of outlets through diverse
media is critical. Craft customized content and send it via
multiple platforms engage customers wherever they may be.
--
Rachel Meranus, Public Relations
Productivity
It's critical to get absorbed in your business niche to achieve
mastery. But, most importantly, laugh, love and live more fully.
--
Scott Halford, Brainy Business
Starting Young
Forget the mantra of “work hard, get good grades and go to school
to get a job." For too long, young people have been force-fed
this nonsense from their parents and mentors. It's stifling their
income generating potential. Gen Y needs to become the most
entrepreneurial generation in history. -- Scott Gerber,
Never Get a "Real" Job
Video Marketing
Create at least one professionally-produced video for the
homepage of your website and social media sites. It should show y
why your business is the best choice among the competition and
include a compelling incentive to make an immediate purchase and
share the video with others. -- John Arnold,
Marketing Tools & Technologies
Selling a Business
Prepare yourself psychologically. Make sure you’re emotionally
committed and ready for the sale, or you may turn buyers off to
your business. -- Domenic
Rinaldi, Buying & Selling a Business
Buying a Business
Making a concrete plan to pursue your entrepreneurial dreams, and
take at least one action every day that will help you achieve
your goal. Set a realistic timeline for when you will reach the
major milestones on your path to entrepreneurial success.
--
Mike Handelsman, Buying & Selling a Business
Real Estate
Question the experts in your field and find out who the real
experts are. Hint: If they’re in Washington or on television,
they might not be experts. -- Greg Rand, Real
Estate Realities
Growing
Turn your small mom-and-pop business into a bigger opportunity
this year by launching the projects you never got around to in
2010. --
Lisa Druxman,Mompreneur
Prioritizing
Ask yourself, “What can I stop doing?” Begin to put stronger
accountability practices into place to create a better business
foundation. -- Nina
Kaufman, Making It Legal
Mobile Marketing
Make mobile marketing a high priority. Capture mobile shoppers by
updating your website to load quickly in a variety of browsers
and making them Facebook and Twitter interactive. Offer
competitive pricing and tap into the soaring popularity of
coupons by texting them to your customers' mobile phones.
-- Kim T.
Gordon, Marketing
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