Image: Minnesota Vikings quarterback Brett Favre heads to the sidelines after hhe throws a pass intercepted by Chicago Bears' Julius Peppers in Minneapolis
ERIC MILLER  /  Reuters
Minnesota Vikings quarterback Brett Favre. Sponsors are sticking by Favre after the NFL fined him $50,000 for failing to cooperate in an investigation.
Associated Press Sports
updated 12/30/2010 11:09:56 AM ET 2010-12-30T16:09:56

Sponsors Wrangler and Snapper are sticking by Brett Favre after the NFL fined him $50,000 for failing to cooperate in an investigation into allegations he sent inappropriate messages and lewd photos to former New York Jets game-day hostess Jenn Sterger.

A spokesperson for VF Corp.'s Wrangler jeans said the brand still has the 41-year-old Minnesota Vikings quarterback under contract. The company wouldn't comment about the NFL fine. Its commercials featuring Favre are still running.

  1. More must-see stories
    1. The Hartford Courant, Political
      Wild Wall St.

      Has the market volatility got you nervous? These cartoons may give you a little comic relief.

    2. Cyber-thieves create fake Kelley Blue Book site
    3. US says Reebok toning shoes don't really
    4. Can you live on $9 an hour? Play the game

Snapper, a unit of Briggs & Stratton Corp., that makes lawn mowers, snow throwers and other products, has an image of Favre on its Web site and says Favre remains a spokesperson.

Although NFL Commissioner Roger Goodell "could not conclude" that Favre violated the league's personal conduct policy based on the evidence available, the investigation has tarnished Favre's reputation. He has long been one of America's most popular athletes and has won a Super Bowl, set many passing and durability records and has an image as an everyday, down-to-earth guy.

It is unclear what the fine and investigation will do over the long term to Favre's endorsements.

After Tiger Woods ran his SUV over a fire hydrant in November 2009, eventually bringing to light his infidelities, Accenture, AT&T Inc. and Gatorade cut ties with him. Gillette and Tag Heuer de-emphasized him in their marketing. Just last week, Gillette said it wouldn't renew Woods' contract. EA Sports and Nike, meanwhile, stood by the golfer.

Story: Favre nears expected end with $50k fine from NFL

The fine might be Favre's career capper. Although several times he has said he was retiring then changed his mind, Favre has said repeatedly this season is his last.

Favre's marketability is unlikely to take a huge hit from the investigation, said Laura Ries, president of Ries & Ries, an marketing/consulting firm.

"It was a minor infraction, a text message," she said. "This is in no way on the scale of Tiger Woods."

His bigger problem: Retirement will take him out of the spotlight, she said.

"People tend to forget these people over time."

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 5.03%
$30K home equity loan FICO 5.68%
$75K home equity loan FICO 4.87%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.42%
13.42%
Cash Back Cards 17.94%
17.94%
Rewards Cards 17.15%
17.15%
Source: Bankrate.com