updated 1/3/2011 2:15:53 PM ET 2011-01-03T19:15:53

LONDON, Jan. 3, 2011 (GLOBE NEWSWIRE) -- Church & Crawford's (Pink Sheets:CCWF) Orexis Solution application is a customer contact application platform for mobile phones. Once downloaded it will allow users to navigate the graphical user interface ("GUI") to select options for self-service or to interact with the company via instant chat or voice. Church & Crawford Orexis Solutions application provides for the first time ever the ability to turn contact centres into revenue centres, through the use of its advert engine, which provides real time, multimedia adverts displayed on the GUI.

Church & Crawford Orexis Solutions application instantly reduces costs in the areas of infrastructure, software and agent salaries. The three key overheads for any operation. It can reduce these costs by up to 60%, over a five year period, typically for a medium size contact centre that could translate up to $50M+ USD savings a year. By leveraging on data networks and cleverly managing customer's interactions Church & Crawford Orexis Solutions application drastically reduces the load on contact centres and the requirement for voice enabled agents.

The solution is handset, platform and industry agnostic and can be used for anyone for anything.

In addition, the platform allows companies to display advertisements and with Gartner suggesting that the mobile advertising market would be worth in the region of $14.6 Billion in 2011 (Global). Church & Crawford Orexis Solutions is the only mobile solution that provides advertisers "User Focused Space", i.e. complete and full attention of customer for up to 20 seconds whilst they wait for an agent.

For the user there are no adoption barriers, in fact there is an enhancement to the customer experience. Church & Crawford Orexis Solutions enables customers to interact in a rich manner through the use of the Church & Crawford Orexis Solutions Graphical  User  Interface  ("GUI").  Giving the opportunity to chat to a customer agent up to 50x faster than waiting to talk to one. Dramatically increasing customer satisfaction and retention.

As Church & Crawford Orexis Solutions application is a complete end-to-end solution it provides SME's with an affordable contact centre solution alleviates the financial burden associated with contact centres. With the use of agent chat sessions a SME can provide a top quality customer experience without having to pay top dollar.

The Church & Crawford Orexis Solutions solution is simple; its simplicity is the corner stone of producing a true WIN, WIN solution for companies and customers.

About Church & Crawford, Inc.

Church & Crawford is a provider of Mobile To Company Integration (MTCI). Church & Crawford provides companies with advanced Interactive Voice Response solutions by providing a customized, feature rich application that simplifies call centre needs.

To download a sample user application please visit www.churchcrawford.com or contact Sei Ki at info@churchandcrawford.com

Disclaimer for forward-looking statements for press releases

This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release.

Church Crawford undertakes no obligation to publicly update or revise any forward-looking information or statements in the press release.

CONTACT:  Church & Crawford, Inc.
          Seijin Ki 
          1-416-841-5414
          info@churchandcrawford.com
          www.churchcrawford.com

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