updated 1/5/2011 8:46:19 AM ET 2011-01-05T13:46:19

BOSTON and SAN FRANCISCO, Jan. 5, 2011 (GLOBE NEWSWIRE) -- AMP Agency, a full service experiential and digital marketing company owned by Alloy Media and Marketing and Brite Media Group LLC, a leading non-traditional OOH media company, announced today the completion of the sale of AMP's New Jersey and Los Angeles experiential marketing offices to Brite Media Group. The New Jersey and Los Angeles offices of AMP Agency were solely focused on experiential marketing services and will operate under the name Brite Promotions LLC.

As part of Brite Media Group, "BRITE PROMOTIONS" will continue to assist clients with strategic and creative development, production and execution of promotional solutions as well as operate key sponsorship platforms including proprietary spring break and mall based programs.

"AMP Agency's breadth of integrated digital media services has significantly expanded over the last three years, with accompanying revenue growing by approximately 35% annually," stated Gary Colen, CEO of AMP Agency. "AMP Agency's sale of the assets of our New Jersey and Los Angeles experiential marketing unit simply highlights AMP's strategy to focus on our thriving integrated marketing and digital business."

AMP's executive team will continue to concentrate on providing innovative and creative solutions leveraging multiple emerging media platforms and strategic services, including paid and earned media.

"BRITE PROMOTIONS" will be directed by Pete D'Andrea who formerly headed up this division within AMP. Pete brings more than 18 years of experience in promotional marketing and is joined by his entire team of seasoned veterans including creative, account management, field operations and business development staff. Combined, the team brings extensive experience, with thousands of event executions, knowledge and understanding of key consumer behaviors and a history of bringing these pieces together into award winning ideas that connect brands with people. 

"BRITE PROMOTIONS" will also work with Brite Media Group's media sales team to develop strategic promotions within its core place based assets such as cafes, gas stations, convenience stores, college campuses, bars/ restaurants, military bases, LA beaches and check cashing stores.

"The addition of Pete D'Andrea and his entire team brings to Brite Media a well respected marketing and promotions group which will tremendously expand our ability to offer clients creative solutions to marry with their media plans," commented Charlie DiToro, President of Brite Media Group. "We expect to significantly expand our promotional offerings with the addition of this seasoned team."

Mr. D'Andrea added, "This deal allows the New Jersey and Los Angeles executive team an optimal environment to expand its operations and achieve its business goals."

Petsky Prunier, LLC served as AMP Agency's exclusive financial advisor. 

About AMP Agency

AMP Agency ( www.ampagency.com ) is a full-service marketing agency that combines strategic planning, compelling creative, innovative execution, and measurable results to help our clients' success and marketing dollars exceed the traditional. Whether it's inside the home, out on the road, or across the digital space, AMP connects clients with their target audience by designing brand experiences that are built where consumers live. AMP agency is an Alloy Media + Marketing Company

The AMP Agency logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6433

About Brite Media Group

Brite Media Group and its predecessor business were formed more than 10 years ago and includes BriteVision (Coffee Ad Sleeve Media, Sampling and Events), AdverTickets (Cash Jacket and Valet Ticket branded media), GSA Media (Gas Station Pump Top and domination programs), C-BMG (Convenience Store Advertising), BMG Latino (Hispanic focused OOH media), Prime Point Media (Pay Phone And Lifeguard Tower Media) and now "BRITE PROMOTIONS". Brite Media Group executes more than 700 media campaigns per year for leading brands across the country.

CONTACT:  Alloy Media + Marketing
          Media Contact:
          Jodi Smith, VP, Public Relations
          212-329-8359
          jsmith@alloymarketing.com

          Brite Media Group
          Media Contact:
          Charlie DiToro
          772-215-9888
          cditoro@britemg.com

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