SALEM, Ore., Jan. 5, 2011 (GLOBE NEWSWIRE) -- Kettle Brand® helps consumers ring in a healthy New Year while experiencing all natural, full-flavored snacks with new Aged White Cheddar and Sea Salt & Vinegar Baked Potato Chip 100-calorie packs.
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Kettle Brand, part of the Diamond Foods® family of snack brands, offers the only baked potato chip made with real sliced potatoes, perfectly seasoned with absolutely nothing artificial. Unlike other brands, Kettle Brand Baked potato chips use only natural seasonings, oils and non-GMO ingredients as part of the brand's Natural Promise.
"The New Year is no longer about resolutions, but finding real solutions for active, healthy lifestyles," said Julie Dunmire, Kettle Brand marketing director. "With a satisfying serving of about 15 chips per perfectly-portioned bag, Kettle Brand Baked 100-calorie packs are a real food solution that let consumers indulge cravings for big flavor and truly enjoy snack time."
Exclusive Kettle Brand Baked flavors, Aged White Cheddar and Sea Salt & Vinegar have 65 percent less fat than regular potato chips and are the perfect bold-flavored complements to the existing Kettle Brand Baked Sea Salt 100-calorie pack offering. With only 3 grams of fat per bag, the two new 100-calorie packs offer new ways to enjoy deliciously real food, and still tackle New Year's goals.
The latest extensions of the award-winning Kettle Brand Baked line, new 100-calorie Aged White Cheddar and Sea Salt & Vinegar are available online at and select retailers. The San Francisco Chronicle also recently added Kettle Brand's Sea Salt Baked Potato Chip to its 2010 Taster's Choice Hall of Fame and ranked it as the highest scoring product of all food products judged in the year by a discriminating panel of food experts.
Real Solutions Rewards
To help consumers in their active, healthy lifestyle goals this year, Kettle Brand Baked is introducing the Real Solutions promotion. Through February 28, 2011, consumers can find daily healthy living tips, printable coupons for select bags of Kettle Brand Baked Potato Chips, and an interactive feature to help encourage the pursuit of an active, healthy lifestyle in the Real Solutions section of . The Real Solutions sweepstakes also includes daily prizes and one grand prize getaway.
About Kettle Brand®
Kettle Brand is one of the leaders in the premium potato chip category and is growing at a strong pace according to SPINS and ACNielsen. With manufacturing sites in Salem, Oregon, Beloit, Wisconsin and Norwich, United Kingdom, Kettle Brand is distributed throughout North America, Japan, Guam and Western Europe. Kettle Brand products include more than 20 flavors and four varieties of potato chips as well as snacking tortilla chips, nut butters and trail mixes.
Kettle Brand is a division of Diamond Foods, which is based in San Francisco. Diamond Foods is an innovative packaged food company focused on building, acquiring and energizing brands including Kettle Brand Potato Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California culinary and snack nuts. The Company's products are distributed in a wide range of stores where snacks and culinary nuts are sold. Diamond Foods has just launched an innovative promotion across its three snack brands. The winner of the Snack Bowl 2011 promotion who is deemed the Party Hall of Famer will receive the Pro-Football Hall of Fame Snack Bowl trophy. The trophy will be presented to the winner by a Hall of Famer at the 2011 Enshrinement ceremony. To learn more or enter, follow this link: Snack Bowl 2011.
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CONTACT: Maxwell PR Megan Soto 503.231.3086 megan@maxwellpr.com