updated 1/5/2011 4:16:27 PM ET 2011-01-05T21:16:27

BROOKINGS, S.D., Jan. 5, 2011 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., announces the company's digital billboard line has increased power efficiency by 79% over the past three years.

"With each product generation, Daktronics aims to improve energy efficiency. In addition to the 79% power efficiency our product has gained these past three years, we've averaged approximately 20% in power consumption improvement year-over-year since 2001," said Paul Gilk, Daktronics commercial business engineering manager. "Our latest product release continues that trend, and as a part of our company's ongoing research and development, we anticipate future products will continue to reach new milestones in energy efficiency."

"More efficient light emitting diodes (LEDs) contributes to our ability to reduce overall display power consumption," said Jeremy Johnson, Daktronics key accounts manager. "We have partnered with key LED suppliers to develop power conscious solutions for our customers. LEDs have always been very energy efficient, and it's exciting to see the technology continue to improve. It's interesting to note that display manufacturers are not the only industry driving toward more efficient LEDs. Demand for energy efficient commercial and residential lighting also drive this major trend."

In addition to power efficiencies, Daktronics' selection of environmentally friendly display components has resulted in products that are approximately 90% recyclable. Daktronics displays also incorporate many features designed to limit light pollution. Ambient light sensors automatically dim displays during low-light conditions and LED pixel louvers prevent nighttime glow and upward illumination.

"As a part of Daktronics' Lean philosophy, we constantly work toward increasing value for our customers by eliminating waste and improving entire systems. We strategically source parts with our vendors and form strong partnerships with them to make sure that together we are working toward the sustainability and efficiency goals the industry requires," said Gilk.

Since entering the digital billboard business in 2001, Daktronics has been continuously challenged by outdoor advertising operators to improve energy efficiency. Through creative design efforts, and similar efforts from key vendors, Daktronics has consistently brought energy consumption down with each new product release.

About Daktronics

Daktronics has strong leadership positions in, and is the world's largest supplier of, digital billboards, computer-programmable displays, large screen video displays, and electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: www.daktronics.com/billboard or e-mail the company at commercial@daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476
CONTACT:  Daktronics
          Media Relations:
          Julia Angerhofer, Commercial Marketing
            (605) 692-0200 ext. 56779
            Julia.Angerhofer@daktronics.com
          Dawn Waterman, Billboard Marketing Coordinator
            (605) 692-0200 ext. 56748
            Dawn.Waterman@daktronics.com

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