updated 1/6/2011 7:17:01 AM ET 2011-01-06T12:17:01

WILTON, Conn., Jan. 6, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer will be sold into Georgia beginning January 2011. Savannah Distributing will provide statewide coverage, with the first container of 2000 cases shipping Friday, January 7.

Joe Nanna, General Manager of Savannah Distributing, stated, "My first reaction was besides me being from The Bronx, how many Georgians are going to relate to Rheingold? After speaking to a large number of consumers and retailers, preliminary street indications for our rollout are very exciting; simply stated, a good tasting beer with a great New York History will sell. The retro timing couldn't be better.  The generated hype is ensuring fun and excitement with a well balanced, value session beer."

J. Patrick Kenny, CEO Drinks Americas, stated, "We are very excited to have a home with Savannah Distributing in Georgia with Rheingold, historically New York's Beer. Our plan to market the brand up and down the Eastern Seaboard is proceeding and generating increased revenue for Drinks Americas."

Drinks Americas launched Rheingold Beer in September 2010 and is now being sold in New York, New Jersey, Connecticut, Pennsylvania, and Georgia with plans to expand to Florida, Michigan, Ohio, Maryland, DC, Illinois, Kentucky and Massachusetts.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:  Drinks Americas, Inc. 
          Charles Davidson 
          203-762-7000 

          CEOcast, Inc. 
          Dan Schustack 
          212-732-4300

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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