updated 1/6/2011 4:16:02 PM ET 2011-01-06T21:16:02

  • Consumer networked camera can be controlled from a downloadable Smartphone App over mobile 3G or WiFi connections to home networks
  • Low-cost, easy to install and easy to use
  • Addresses market intersection of home energy and security management, networked video communications and the connected lifestyle

LAS VEGAS, Jan. 6, 2011 (GLOBE NEWSWIRE) -- At the 2011 International CES in Las Vegas, Maxim Integrated Products ( http://www.maxim-ic.com/ ) (Nasdaq:MXIM) is demonstrating a new camera platform for use in consumer home monitoring applications controlled from a downloadable Smartphone App. The camera addresses the fast growing market for new accessory products that combines the need for home monitoring with the popularity and simplicity of consumer Apps for mobile phones and tablets.

"Mobile devices are becoming increasingly critical in managing the lives of consumers," said Jim McGregor, chief technology strategist, In-Stat. "Combining mobile devices with innovative apps and remote devices offer consumers increasing flexibility. However, consumers require solutions that are low-cost, easy to install, easy to use, and that leverage their existing Wi-Fi networks and broadband services. These innovative solutions such as the new camera platform from Maxim enable a growing trend in remote monitoring." 

Maxim provides a complete system solution for the camera and Smartphone App to view and control the camera streaming live video over mobile 3G or WiFi internet connections to home networks. The camera platform is built around Maxim 's latest H.264 Video system-on-chip (SoC); the MAX64180. The MAX64180 has a high level of integration on a single SoC combining an H.264 HD high-profile encoder, ARM processor, and necessary peripherals together with all system software required to build a consumer networked camera. 

Images captured by Maxim 's home monitoring camera can be viewed over the internet with a Smartphone browser or downloadable App. An entry-level home monitoring camera has an engineering bill of materials of under $30.00, enabling a new retail product category for a Smartphone accessory.

"A low-cost, wireless video camera based on Maxim 's camera platform is the perfect accessory for staying fully connected with a Smartphone or tablet," said Jim Fox, business director, Video Processing, Maxim Integrated Products. "This complete solution addresses the fast growing consumer electronics trend at the intersection of home energy and security management, networked video communications and the connected lifestyle."

The CES Maxim booth #30869 located in the upper level of the South Hall of the Las Vegas Convention Center contains over a dozen demonstrations of how Maxim technology dramatically improves the way consumers SEE, TOUCH and HEAR the latest mobile handsets, communications and TV products.

About Maxim

Maxim Integrated Products is a publicly traded company that designs, manufactures, and sells high-performance semiconductor products. The Company was founded over 25 years ago with the mission to deliver innovative analog and mixed-signal engineering solutions that add value to its customers' products. To date, it has developed over 6400 products serving the industrial, communications, consumer, and computing markets.

Maxim reported revenue of approximately $2.0 billion for fiscal 2010. A Fortune 1000 company, Maxim is included in the Nasdaq 100, the Russell 1000, and the MSCI USA indices. For more information, go to www.maxim-ic.com .

The Maxim Integrated Products, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5753

Note to editors:

If you are interested in viewing additional information on Maxim at the 2011 International CES, please visit the official CES Press Center at http://www.tradeshownews.com/events/2011-International-CES/Maxim/ .

CONTACT: Media Contact:
         Drew Ehrlich
         Maxim Integrated Products
         Drew.Ehrlich@maxim-ic.com
         408-331-4252
         Investor Contact:
         Paresh Maniar
         Maxim Integrated Products
         Paresh.Maniar@maxim-ic.com
         408-470-5348

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