SAN FRANCISCO, Jan. 6, 2011 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced the launch of a website dedicated to providing information on living a healthy and active lifestyle, www.diamondsnackbetter.com. The site serves as a hub for information on the "better-for-you" snacks in the Diamond portfolio, facts about living a healthy lifestyle, and links to prepare and train for events like those sponsored by Diamond Foods. The website will be supported by an awareness-driving digital campaign.
"We were interested in creating one engaging stop for consumers to learn about the wide range of better-for-you snacks that we offer and how they could incorporate these snacks into an active lifestyle," said Craig Tokusato, Vice President of Marketing for Diamond Foods. "With the dedicated website, we are able to show that living a healthy life and eating great-tasting snacks are not mutually exclusive. Our site features an innovative, refreshing design that provides users with an easy-to-navigate, single destination for useful and engaging information."
Each of the brands under the Diamond umbrella includes a wide range of great tasting, "better-for-you" snack options. Kettle Brand® Potato Chips offers a unique baked potato chip made from real sliced potatoes and all natural ingredients that has 65% less fat than regular potato chips. Emerald® snack nuts offers a wide variety of 100 calorie offerings and a line of sweet roasted nuts without any added calories. Finally, Pop Secret® offers 94% Fat Free Butter microwave popcorn and is also introducing Magic Colors Light Butter microwave popcorn this month.
In addition to healthier snack options, Diamond sponsors events that support people seeking an active lifestyle. Diamond is a sponsor of both the Honda Los Angeles Marathon and ING New York City Marathon, and the Across the Bay 12K and Emerald Nuts New Year's Eve Midnight Run in New York City, which this year drew a record number of runners and spectators. The website will link to dedicated training sites where users will be able to sign up for the races and receive tips on how to best train. Diamond will update the site with the most relevant and up-to-date information.
Diamond's "better-for-you" snack portfolio is on trend and contributes to the Company's growth rate. Kettle, Pop Secret and Emerald's premium tree nut items again outpaced their categories in terms of growth rates in the most recent AC Nielsen 12 week reporting period.
About Diamond Foods
Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including Kettle Brand ® Chips, Emerald ® snack nuts, Pop Secret ® popcorn, and Diamond of California ® culinary and snack nuts. The Company's products are distributed in a wide range of stores where snacks and culinary nuts are sold. Diamond Foods has just launched an innovative promotion across its three snack brands. The winner of the Snack Bowl 2011 promotion who is deemed the Party Hall of Famer will receive the Pro-Football Hall of Fame Snack Bowl trophy. The trophy will be presented to the winner by a Hall of Famer at the 2011 Enshrinement ceremony. To learn more or enter, follow this link: Snack Bowl 2011.
The Diamond Foods, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6112
Corporate Web Site:
Consumer Web Sites: , , , , , , and
Note regarding forward-looking statements: This release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements necessarily depend on assumptions may be incorrect and are subject to risks and uncertainties. Actual results could differ materially from projections made in this release. Some factors that could cause actual results to differ from our expectations include risks loss of key customers and an increase in competition. A more extensive list of factors that could materially affect our results can be found in Diamond's periodic filings with the Securities and Exchange Commission. They are available publicly and on request from Diamond's Investor Relations Department.
CONTACT: Investor Contact: Linda Segre, SVP, Corporate Strategy (415) 230-7924 lsegre@diamondfoods.com Media Contact: Stephen Sibert, VP, Corporate Affairs and Communications (415) 445-7439 ssibert@diamondfoods.com