updated 2/6/2005 12:19:56 AM ET 2005-02-06T05:19:56

This story was originally published on Jan. 29, 2004.

It wasn't long after the NFL's gridiron greats started lacing up their cleats to play in football's biggest game that marketers realized they also could score big with viewers with their Super Bowl ads.

From Master Lock's 1974 shoot-'em-up commercial touting the strength of its padlocks, to Apple Computer's screen-shattering "1984" ad, to Budweiser's memorable "Whassup?" campaign, advertising agencies have used the Super Bowl to showcase some of their most creative work. has collected some of the best ads from past Super Bowls into an interactive Web video gallery — simply click on the links below to view the commercials, and then vote for your favorite:

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