updated 1/11/2011 8:46:49 AM ET 2011-01-11T13:46:49

BOSTON, Jan. 11, 2011 (GLOBE NEWSWIRE) -- Rovion, a subsidiary of DigitalPost Interactive (OTCBB:DGLP), a leader in digital media-sharing and online advertising and American Telecast have today announced their 2011 commitment through which Rovion InPerson™ video spokespeople will be incorporated into a number of American Telecast partner web sites. Rovion and American Telecast have worked closely together on the Total Gym Direct web site http://www.totalgymdirect.com/ since 2007.

Dave Scudder, Corporate VP for American Telecast, said, "Rovion's InPerson video spokesperson has humanized the Total Gym Direct page, making the product more accessible and easier to understand. These units have had a significant impact on our conversion to sales. We are confident we will enjoy a similar quantifiable lift in conversion as we apply the Rovion technology to our other brands."

David U. Simon, Rovion President and CMO, added, "Direct marketers like American Telecast are extremely discerning when it comes to media solutions. The American Telecast team is focused on getting great results and consistently pushing to improve them. We are proud to have been selected and retained as a key vendor on the Total Gym Direct site and look forward to working with them on a wider range of partner sites in 2011."

For more information about American Telecast please visit http://www.americantelecast.com/. For more information about Rovion and InPerson™ please click on www.rovion.com/invpreso.

About American Telecast –

Established in 1975, American Telecast has become one of the world's leading direct marketing companies. Initially a media agency, American Telecast soon began producing profitable direct response commercial and print campaigns.  The company then made its triumphant foray into infomercial marketing in 1987.  A pioneer in the business, American Telecast became one of the most distinguished and highly regarded companies in the infomercial industry. Top-quality production, superior product line-up and celebrity endorsements have been -- and continue to be -- American Telecast's trademarks for success. American Telecast is privately held and based in West Chester, PA. 

About Rovion, Inc., a subsidiary of DigitalPost Interactive, Inc. -

Rovion is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson(TM) video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit www.rovion.com . For more info about DigitalPost Interactive, please visit www.dglp.com .

The DigitalPost Interactive Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7260

Safe Harbor Statement

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding the acquisition, business estimates, future contracts, future financial performance and results of operations, including the number of recurring subscribers, revenue growth, cost of revenues, operating expenses, interest expense, net loss and cash flow. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that may cause actual results to differ materially from those projected or suggested in the forward-looking statements may be found in Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and Exchange Commission.

CONTACT: American Telecast Products, LLC.
         Email: info@americantelecast.com
         Phone: 610-430-7800
         
         DigitalPost Interactive, Inc.
         Investor Relations
         Thad Morris
         866-492-3888
         ir@dglp.com

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