ATLANTA, Jan. 12, 2011 (GLOBE NEWSWIRE) -- Tech Candy, a new product line from Birmingham, Al.-based OCG Products, debuted today at The Atlanta International Gift and Home Furnishings Market™. Tech Candy unveiled the Jet Set Collection, an innovative silicone-based system of coordinating soft and hard covers for Apple and now iPhone 4 and iPad models. This inaugural collection features four designs – Barcelona, Bordeaux, New York, and Shanghai – that are based on architectural details around the world. Each Case Set pairs a soft Inner Wrap made from premium cashmere silicone with a high-style Outer Shell crafted from space-age polycarbonate that's highly durable yet so polished, it slides effortlessly into a pocket or hand bag.
"We are both avid iPhone and iPad lovers, but we've never been satisfied with any of the cases we've found for our devices. That's essentially how Tech Candy was formed. We knew there was a better way, and it was up to us to produce it," explains April Mraz, CEO and Design Diva of Tech Candy.
Mraz goes on, "There are a slew of either simple, usually black and boring, minimal coverage cases out there, as well as very bulky – as in 'We're-going-off-to-battle-here' – hard cases on the market. Our cases' two-part design keeps the device slim and streamlined enough where it doesn't bulk up, and it doesn't attract all of the dust and debris that other silicone products do. To that, add no painted surfaces, which rub off quickly, as well as some truly new takes on design that provide the opportunity to dress gadgets like the true accessory they've become for today's high-tech woman. It's priced competitively with single-piece cases, too. It's the solution people have been searching for."
Designed by women, for women, the Jet Set Collection by Tech Candy turns function into fashion, allowing the iPhone 4 and iPad to long last become accessories in their own right. For those who want a soft case and a hard case, too, Tech Candy's cases are the first to give the consumer the best of both worlds. The dual-protection mix and match Case Sets:
- Pair an Inner Wrap with an Outer Shell in fresh new colors like Papaya, Green Apple, Chocolate, Buttercream, Aquamarine, and Slate, to match one's look du jour.
- Allow consumers to interchange their Inner Wrap or Outer Shell with any of Tech Candy's case designs.
- Offer customized, coordinated screen patterns, available on , to further complement each case set and complete the look.
- Resist against impact with stunningly good looks.
- Provide clear access to all ports, buttons and functions on each device.
- Have absolutely no paint to fade, scratch or rub off.
- Are easy to care for. Simply wash with soap and water.
Tech Candy's Inner Wraps are made of fine cashmere silicone – the most durable, food-grade silicone available. This material offers a silky, sexy soft-touch finish, yet is "grippy, not slippy". Each Case Set's Outer Shell is made of a protective and smoothly polished space-age polycarbonate.
Tech Candy's three-piece Case Sets for iPads – available in the Barcelona and Bordeaux designs – retail for $45.99 and include two solid-color Inner Wraps and one fashionably patterned Outer Shell. iPhone 4 Case Sets, available in the Barcelona, Bordeaux, New York and Shanghai designs, retail for $29.99 and similarly include two solid-color Inner Wraps and one patterned Outer Shell. Individuals may purchase Tech Candy cases through their website, at , and the cases will soon be sold in stores nationwide, following their debut to the trade.
After this week's showcase at Atlanta's Gift Market, Tech Candy will introduce the Jet Set Collection at the Total Home and Gift Market in Dallas, TX, beginning January 19, The Chicago Market beginning January 20, and the Seattle Gift Show beginning February 5. To locate Tech Candy's exhibit at each Market, visit the Tech Candy blog for more details.
The founders of Tech Candy, April Mraz and Cherie Stine, fully expect there to be substantial demand for their cases, and they are already at work on the next collections, which will target teens and tweens.
Jamie Prince | FLOURISH Integrated Communications | (864) 248-0255 | jamie@startflourishing.com
ABOUT TECH CANDY
Tech Candy is a new line of high-style, mix-and-match Case Sets designed for the iPhone 4 and iPad, made by OCG Products. OCG Products, based in The Town of Mt Laurel in Birmingham, Alabama, is the work of partners April Mraz and Cherie Stine. April and Cherie got their first taste of the product design and production world with their first and highly successful Stretchy Shapes line. This boutique line of the highest-trending children's silicone bracelets launched at the New York Toy Fair in February 2010 and sold nationally in hundreds of stores, including Nordstrom and Hallmark, in 2010 alone. Now selling internationally in Europe and the Middle East, Stretchy Shapes have paved the way for new and exciting product development. To learn more about Tech Candy, or to place an order, visit . Follow Tech Candy on Facebook at Tech Candy Cases; on Twitter, @TechCandyCases.
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