updated 1/14/2011 6:45:19 AM ET 2011-01-14T11:45:19

IRVINE, Calif., Jan. 14, 2011 (GLOBE NEWSWIRE) -- Companies are aggressively developing products and services to serve the burgeoning health and wellness sector, driven by an enormous group of Baby Boomers, sometimes referred to as the Silver Tsunami, the most senior of which will hit sixty-five years of age during 2011. And that's just the tip of the proverbial iceberg for this massive demographic of Americans headed for a period of their greatest health and wellness needs.

That's no surprise to Simulated Environment Concepts (Pink Sheets:SMEV) (SE Concepts), an industry leading manufacturer and developer of cutting-edge medical, health and wellness equipment, which recently announced that only two weeks into January 2011, the month is already its busiest sales period in the company's history. Sales of its SpaCapsule®, an incredible fusion of technologically-advanced modern materials and ancient, time-tested healing methods of Hydro Massage and Aromatherapy, is the driving force behind the surge.

Dr. Ilya Spivak, SE Concepts marketing director and Co-Inventor of the SpaCapsule, said, "Orders continue to come in from our international distribution arms, as the baby-boomers are shifting focus to weight loss, anti-aging, seeking a healthier lifestyle, and aesthetically pleasing results."

According to SE Concepts, patients using SpaCapsule® can expect improvements in increased circulation, lymph draining, and an overall reduction in stress and muscle tension, not to mention weight loss and anti-cellulite benefits recently documented in a study by the Dermascan Group. In combination with Audio-Visual Stimulation, the SpaCapsule® is the most progressive and effective de-stressing aqua massage device in the world.

More information on SMEV is available here: http://www.investorsvoice.com/smev/

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products, visit the Company's product website www.spacapsule.com or its corporate website www.seccorporation.com.

Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. SectorWatch.biz is property of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project any outcome. This report is neither a solicitation to buy nor offer to sell securities but is for information purposes only and shouldn't be used as a basis for any investment decision. MP isn't an investment advisor, analyst or licensed broker/dealer and this report isn't investment advice. MP has been paid fifteen hundred dollars by InvestorsVoice, LLC for preparation and distribution of this report. This constitutes a conflict of interest as to MP's ability to remain objective in its communication regarding the subject company. Call the number below to be featured in our publications.

CONTACT: Shannon Squyres
         Editor, SectorWatch.biz

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