updated 1/19/2011 8:18:12 AM ET 2011-01-19T13:18:12

INDIANAPOLIS, Jan. 19, 2011 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that it has re-entered Poland as Brightpoint Poland Sp. z o.o. ("Brightpoint"). Brightpoint will expand its industry-leading wireless supply chain service capabilities to serve its partners in Poland.

The release of new and highly sophisticated wireless devices, coupled with over-the-air technology and a faster mobile network with larger bandwidth, requires broader value-added services for customers throughout Poland. Brightpoint will offer its customers in this region expanded product and service offerings including an advanced E-toolbox with white label web shops and procurement services with forecast and demand planning tools. Brightpoint will also focus on developing the mobile business for its channel and vendor partners.

"Poland is one of the largest markets in Europe with a growing demand for wireless devices," stated Anurag Gupta, President, Europe, Middle East and Africa. "The decision to re-enter Poland is in line with our global strategic plan to expand our geographic footprint and deliver unique services to the wireless industry. Brightpoint will provide its services to both vendors and the channels, reinforcing our position as the leading provider of value-added logistic and distribution services in Europe."

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 4,000 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

CONTACT: Brightpoint, Inc
         Tom Ward
         Investor Relations
         317-707-2745
         
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations
         317-707-2276

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