updated 1/19/2011 11:17:48 AM ET 2011-01-19T16:17:48

CORONA DEL MAR, Calif., Jan. 19, 2011 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) today announced that the January 29, 2011 World Championship Full Contact (WCFC) event at the Knitting Factory in Boise, Idaho will feature an exciting 10-bout fight card and that the sponsors will include Buffalo Wild Wings, a national chain with 728 locations across 44 states. Based on the considerable interest that the "Hard Knocks" event has generated in the Boise fight community, management anticipates that the venue will be at capacity on January 29th. The event will also be broadcast live on WCFC's FightTV.

"There is a tremendous amount of buzz surrounding this event already, and we expect that this anticipation will only increase as we lead up to the 'Hard Knocks' event," said ActionView Chief Executive Officer Joe Wooten. "The introduction of the WCFC into Boise will provide a template for the roll-out of WCFC events and video content into new markets around the U.S. and the world."         

Nick Mirabella, president of Buddahsport.com, which is partnering with the WCFC to deliver exciting mixed martial arts content through www.WCFC.com , will be in attendance at the event and will provide pre and post-fight commentary during the broadcast.

"Due to our relationship with Buddahsport.com, we are pleased to bring Nick in to participate in the 'Hard Knocks' event," commented Mr. Wooten.

In addition to Buffalo Wild Wings, the Boise event is sponsored by Peterson Chevrolet, based in Boise and the surrounding areas, the Knitting Factory, Fiberpipe, Ninkasi Brewing Company, Global Marketing, and the Boise Conference Center.

"We would like to welcome each of our sponsors for our first Boise event, and we look forward to the opportunities to highlight these brands and publicize them in the WCFC community," added Mr. Wooten. "Buffalo Wild Wings, which is publicly traded, is among the first national companies to become a WCFC sponsor, and we hope to maintain this relationship as we expand into other regions in the United States."  

The January 29, 2011 fight card will feature 10 hard-hitting action packed fights including rising local stars Jason "Gutcheck" Gybels, Daniel Falkowski, and Shay Baron. The main event professional card includes Muay Thai assassin Matt "Mayhem" May matched up against Freddy "No Fear" Artega. Doors will open at 6:00pm local time and tickets are available at the Knitting Factory box office.  

ActionView International's wholly-owned MatchFights subsidiary delivers the most exciting brand of full contact fighting under its World Championship Full Contact (WCFC) banner. MatchFights' events are broadcast live to a worldwide audience over the Internet, and revenue is derived from pay-per-view buys, video-on-demand sales, DVD sales, advertising, and merchandising.  

Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to investors@wcfc.com.   

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live, pay-per-view events in an interactive venue over the Internet to a global audience. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.wcfc.com and join the world's premier fight-based network. 

CONTACT: ActionView International, Inc.
         Shareholder Relations

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