updated 1/20/2011 8:48:18 AM ET 2011-01-20T13:48:18

NEW YORK, Jan. 20, 2011 (GLOBE NEWSWIRE) -- Greene Concepts, Inc. (Pink Sheets:LKEN) ( www.greeneconcepts.com ) is pleased to announce that LKEN execs, in discussion with production and sales partners, have finalized projections for its forthcoming DRTV (Direct Response Television) campaign for FreeInk4Life™ and are confident the campaign will result in over $46,000,000.00 in sales over the next year. Figures were derived from a combination of factors such as campaign spot placement and frequency, aligned with current industry trends and historical data.

Below is a table from the company's projections outlay, beginning with three months ending April 30, 2011:

Three Months ending April 30, 2011

40,000 kits sold on TV per month = 120,000 at $49.95 = $ 5,994,000

July 31, 2011    

70,000 kits sold on TV per month= 210,000 at $49.95 = $10,489,500

Oct, 31, 2011  

100,000 kits sold on TV per month =300,000 at $49.95 = $14,985,000

Jan 31, 2012    

100,000 kits sold on TV per month =300,000 at $49.95 = $14,985,000

Projected gross revenue from Stardust TV campaign = $46,453,500

Greene Concepts, Inc. CEO, Lenny Greene is "thrilled but not surprised by these figures. I've been in sales all my life and realize the powerful mechanism that is Direct Marketing. It's a known industry fact that, typically, for every unit sold on TV, anywhere from 3 to as high as 15 units sold at retail depending on retail distribution. DRTV is a perfect fit for our line and we expect to fall, conservatively, right in the middle of this statistic with about a 1 to 7 ratio of TV buys to retail purchase as we continue to secure additional retail distribution."

AccuBrite, Inc creator of FreeInk4Life™ has developed a family of 25 "Do It Yourself Ink Cartridge Refilling Systems". All refilling tools, accessories, filling stations, interactive CD-Rom instruction manual, 24/7 customer service / tech support and license to unlimited FREE ink refills are included with our kits within the FreeInk4Life™ family of products. Consumers can now save thousands of dollars annually without replacing their inkjet cartridges using ABI's top of the line refill kits.

Greene Concepts Inc is an ink technology Manufacturing and Distribution Company headquartered in Fresno CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

         310-909-7988 x5536

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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