updated 1/20/2011 9:16:31 AM ET 2011-01-20T14:16:31

SAN FRANCISCO, Jan. 20, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today it has reached an agreement with NutriFusion, LLC to serve as the exclusive distributor of the NutriFusionTM line of branded capsule and chewable nutraceutical supplement products for the worldwide consumer market.

NutriFusion is an easy-to-consume capsule and chewable nutraceutical supplement product containing food-based supplements derived from 100% California grown fruits and vegetables. To achieve its premium nutritional results, NutriFusion utilizes patented freeze dried technology that prevents oxidation and degradation of the supplement. This process preserves and retains the natural vitamins, minerals and phytochemicals that comprise the important, vital nutrients contained in fruits and vegetables. Each NutriFusion capsule provides the equivalent nutrition of five servings of fruits and vegetables.

Under the terms of the agreement, YesDTC will serve as the exclusive direct-to-consumer and retail distributor of NutriFusion's line of capsule and chewable nutraceutical supplement products throughout the world. As sole distributor, YesDTC holds the rights to import, market, distribute and sell the product line in all distribution channels including but not limited to: Direct response television via direct response TV infomercials, direct response radio, retail, wholesale, TV home shopping, home shows, telemarketing, direct mail, e-commerce and print.

"We are very excited to have been selected as NutriFusion's exclusive worldwide distributor for this premium-quality nutraceutical supplement line," commented Christian Kirsebom, General Manager of YesDTC. He continued, "The global market for nutraceutical supplements is forecast to grow meaningfully into the foreseeable future and we believe discerning consumers will seek out high-quality brands such as that exemplified by the NutriFusion line of products. This mutually beneficial partnership should enhance the bottom line of both companies in 2011 as we take NutriFusion into new markets around the world."

NutriFusion joins YesDTC's growing product portfolio, which also includes WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, and http://www.vimeo.com/16363930. More information on NutriFusion can be seen at www.nutrifusion.com

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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