updated 1/24/2011 10:17:59 AM ET 2011-01-24T15:17:59

FARMINGTON HILLS, Mich., Jan. 24, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNLD), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced that it has selected Messenger, LLC as its distributor of memorial stationery items such as prayer cards, registry books, memorial bookmarks, and other products to funeral homes nationwide.

"Eternal Image and Messenger are a natural fit," said Clint Mytych, President & CEO, Eternal Image. "Messenger has nearly a century of successful distribution behind them, and they share our passion for brand-name memorial products. The first Eternal Image products to be offered through Messenger will be our Vatican Observatory™ prayer cards and registry books."

Distribution of the Vatican Observatory™ line will begin in the first quarter of 2011, after final product designs have been approved. The website for Messenger, LLC is www.messengerstationery.com.

About Messenger

A very old and long established name in the U.S. Death Care Industry, Messenger was founded in 1913 by Frank Messenger in Chicago, Illinois. The company has grown to be the leading supplier of funeral stationery products in the country today. The original products offered by Messenger were Sacred Art calendars, used for promotional advertising. In the 1930's, Messenger acquired the Auburn Greeting Card Co., and the business was relocated to Auburn, Indiana, into its current facility. At that time Messenger began producing and marketing funeral stationery to sell to funeral homes, as they were the principal buyers of sacred art calendars.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT: Investor Relations Contact:
         Tony Fazio
         Cambridge Investor Relations
         781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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